Baby Phat

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Baby Phat
Type Private
Founded 1991 (Phat Farm); 1998
Headquarters East Brunswick, New Jersey, United States of America
Key people Kimora Lee Simmons, creative director
Industry Fashion
Products Clothing, footwear, cell phones, handbags, jewelry, jeans, purses, hair ascessoires and many other products
Revenue ▲ $800 million
Website Official site

Baby Phat is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons. Baby Phat uses a sleek cat as the brand logo which has been inspired by the Egyptian goddess Bast [1][citation needed].

There is also a division of Baby Phat called Baby Phat Scrubs. The line sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the Baby Phat cat logo.



[edit] External links

Represented in Sweden by ValentinBrands, www.valentinbrands.se