WXRC

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WXRC-FM
City of license Hickory, North Carolina
Broadcast area Charlotte/Metrolina
Branding 95.7 The Ride
Slogan No Silly Morning Shows, No Stupid Contests, No Hype, The Greatest Music Ever Made
Frequency 95.7 (MHz)
Format Classic Hits
ERP 100,000 watts
HAAT 311 meters
Class C0
Facility ID 51174
Callsign meaning X RoCk, previous brand
Owner Pacific Broadcasting Group
Webcast Listen Live
Website www.957theride.com

WXRC is a 70s rock-based Classic Hits radio station located in Charlotte, North Carolina. The station is licensed to Hickory, North Carolina and broadcasts with a ERP of 100 kw.

[edit] History

Prior to 1985, WXRC was "X-Rock", a rock-leaning adult contemporary station in Hickory. The station improved its signal to better cover Charlotte and changed to album-oriented rock. [1] Over the years, WXRC has tried various rock formats, including Triple-A. At one point the station emphasized hard rock and heavy metal, calling itself "The Panther", though the Charlotte football team was not entirely happy with this name. [2] The switch to the current format was made in 2002[3].

WXRC was the Howard Stern outlet in Charlotte in 1998-1999. It used to be the #2 station in Charlotte after Kiss 95.1[citation needed], until they dropped Howard Stern for Lex and Terry in 2001[4]. Today, their playlist consists mostly of artists from the "classic rock" era.

On Sundays at 8am, Acoustic Storm plays a variety of acoustic-rock.

They are the Charlotte affiliate for the Wolfpack Radio Network[5].

[edit] References

  1. ^ Jeff Borden, "Hickory Album-Oriented Station Enters Charlotte Radio Wars", The Charlotte Observer, October 1, 1985.
  2. ^ Sean Jamieson, "NFL Team Rocks Radio Station with Suit Over Panther Problem," The Charlotte Observer, June 16, 1995.
  3. ^ Mark Washburn, "95.7 FM Has New `Ride' for Listeners - Progressive Hits from '60s And '70s Will Be Station's New Format", The Charlotte Observer, September 5, 2002.
  4. ^ Mark Washburn, "'Lex & Terry' Talk Sex, Sports and Eating," The Charlotte Observer, May 7, 2001.
  5. ^ http://www.gopack.com/ViewArticle.dbml?DB_OEM_ID=9200&ATCLID=518452, Retrieved on 2008/05/07.

[edit] External links