WTRU

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For the radio station based out of Muskegon, Michigan on AM 1600 during the 1970s and 1980s, see WMHG.
WTRU
WTRU "The Truth" Logo
Broadcast area central North Carolina
Branding 830 AM "The Truth"
Slogan Central North Carolina's Voice of Truth
Frequency 830 kHz
Format News/Talk/Christian
ERP 50,000 watts / 10,000 watts
Owner Truth Broadcasting
Website http://www.830wtru.com

WTRU is the callsign for 830 AM, operating at 50 kW during the day and at 10 kW during the night. The station formerly used the callsigns WWMO and WETR.

In the early part of the 21st century, a number of Christian music stations in North Carolina opened with the WTRU callsign. Today 830 AM - WTRU is owned and operated by Truth Broadcasting and broadcasts predominantly preaching and teaching on Christian- and Bible-based topics in central North Carolina. Truth Broadcasting is owned by Stuart Epperson, Jr., son of Stuart Epperson, Sr., named by Time Magazine as one of America's 25 most influential evangelicals.

[edit] History

The station started as WWMO in Eden, North Carolina with a Southern gospel and preaching format. In the mid-90s the callsign was changed to WETR and the station offered a mix of programming that included talk radio and beach music. New towers were built outside Walkertown, North Carolina to improve coverage of the entire Greensboro-High Point-Winston Salem market. By this time the owners of WXII-TV had purchased the station and named it WXII-AM, and a news radio format was used that included audio from some WXII-TV news broadcasts.[1]Truth Broadcasting bought the station in June 2000 and, after a few weeks of silence, WXII-AM returned to the air with the current format and call letters.[2]

[edit] References

  1. ^ Jeri Rowe, "A Powerful AM Radio Station Gives NBC Affiliate WXII a Bigger Punch Regionwide", Greensboro News & Record, November 6, 1998.
  2. ^ Mark Binker, "WTRU Debuts with Christian Format: The Radio Station Features a Talk Show with Local Broadcasters Preston Parrish and John Fonville", Greensboro News & Record, September 4, 2000.

[edit] External links

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Radio stations in the Greensboro-Winston-Salem-High Point, NC radio stations (Arbitron #45) (R&R info)
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Outside the market
WSOE 89.3  · WUNC 91.5  · WKKT 96.9  · WBRF 98.1  · WEOM 103.1  · WFEC 103.1  · WEND 106.5  · WSMX 1500(Silent)
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