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WRUP (98.3 FM) is a radio station licensed to Munising, Michigan broadcasting a satellite-fed classic rock format from Jones Radio Networks. The station was previously a country and then an oldies station (as WHCH "Hot Country Hits" and then "Oldies 98") before changing over to the current format. The station transmits its signal from an antenna located on a hilltop overlooking Munising and broadcasts with an effective radiated power of 50,000 watts.
As WQXO-FM, the station in the early 1970s simulcast the MOR/adult contemporary format of AM sister WGON (later and now WQXO) during the day, and aired beautiful music during non-simulcast dayparts. By the early 1980s, WQXO-AM/FM were simulcast 24/7 with an adult contemporary format. This was followed in the early 1990's by the WHCH calls and country and then oldies music, and then the current calls and format.
The WRUP calls were previously used in Marquette, Michigan in the 1980's on 103.3 FM as "UP 103"; the station is now WFXD.
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