WBFX
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| WBFX | |
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| City of license | Grand Rapids, Michigan |
|---|---|
| Broadcast area | [1] |
| Branding | 101.3 The Fox |
| Slogan | The Fox Rocks |
| Frequency | 101.3 MHz |
| First air date | circa 1964/1965 |
| Format | Classic Rock |
| Power | 50,000 watts |
| ERP | 50 kw |
| HAAT | 128 meters |
| Class | B |
| Facility ID | 51727 |
| Callsign meaning | The Fox |
| Former callsigns | WCUZ-FM (7/9/80-9/27/00) WFFX (?-7/9/80) WMLW (?-?) WYON (?-?) |
| Owner | Clear Channel Communications |
| Sister stations | WBCT, WMAX-FM, WOOD, WOOD-FM, WSNX-FM, WTKG |
| Webcast | Listen Live |
| Website | www.101thefoxrocks.com |
WBFX (101.3 FM, "The Fox") is a radio station broadcasting a classic rock format, serving the Grand Rapids, Michigan market.
The station first began broadcasting around 1964 under the WYON call sign. In the 1970s, the station was WMLW "Mellow 101," an adult contemporary station. WMLW switched to album oriented rock as WFFX "The Fox" in 1978, and then to country music in 1980 as WCUZ. For most of the 1980s, country WCUZ was a market leader in Grand Rapids, but the station saw its market share erode after the 1992 debut of "B93," WBCT, on 93.7.
By 1998, WCUZ was co-owned with its rival station, WBCT, under the Clear Channel umbrella, and had moved to a classic country format, identifying as "Country Gold WCUZ." Clear Channel dropped the "Country Gold" format on September 24, 2000, and debuted "The Fox" that afternoon. Meanwhile, WBCT attempted to appease fans of the classic country format by adding more classic country to its playlist along with a Sunday-night oldies show, "The Beehive Archives." It is believed that Clear Channel's motive for changing WCUZ to WBFX was to take listeners away from Citadel Broadcasting-owned competitor WLAV and augment WBCT's audience with former WCUZ listeners, allowing WBCT to become number one 12+ in the market. 1 WLAV, however, is still a top-ten performer in Grand Rapids and has significantly higher ratings than WBFX 2.
WBFX is currently Grand Rapids' outlet for the syndicated Bob and Tom morning show. Aside from Bob and Tom, the current airstaff includes Matt Hendricks (late mornings and early afternoons), Joe Daugherty (afternoon drive), and Alice Cooper's syndicated evening show, along with weekenders Steve Labenz and Ryan Adams.
[edit] Sources
[edit] External links
- Query the FCC's FM station database for WBFX
- Radio Locator information on WBFX
- Query Arbitron's FM station database for WBFX
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