WMVS

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WMVS
Milwaukee, Wisconsin
Branding Milwaukee Public Television, Channel 10 or MPTV-10
Slogan There's nothing commercial about it.
Channels Analog: 10 (VHF)

Digital: 8 (VHF)
(uses WMVT 35 for HD simulcast; see article)

Affiliations PBS
Wisconsin Public Television (sports/public affairs)
Wisconsin Educational Communications Board (instructional)
Owner Milwaukee Area Technical College
(Milwaukee Area Technical College District Board)
First air date October 28, 1957
Call letters’ meaning Milwaukee
Vocational
Schools
Sister station(s) WMVT
Former affiliations NET (1957-1970)
Transmitter Power 223 kW (analog)
25 kW (digital)
Height 338.5 m (analog)
353.8 m (digital)
Facility ID 42663
Transmitter Coordinates 43°5′45.7″N, 87°54′15.3″W
Website www.mptv.org

WMVS (Channel 10) is a television station located in Milwaukee, Wisconsin. Its signal covers most of southeastern Wisconsin, including the cities of Racine, Kenosha, Sheboygan, and Waukesha.

WMVS is a noncommercial public broadcasting station, and is a member of PBS. WMVS' owner, Milwaukee Area Technical College, also owns sister Milwaukee PBS affiliate WMVT. Both stations together refer to themselves collectively as Milwaukee Public Television. The stations are separate from the Wisconsin Public Television network owned by the University of Wisconsin Extension which serves the rest of the state, although WMVT runs that network's instructional programming, and MATC/MPTV coordinate instructional television efforts for their broadcast area.

2007 marked the 50th anniversary of WMVS (and Milwaukee Public Television in general).

Contents

[edit] Digital programming

The station's digital channel 8 is multiplexed, with all digital subchannels mentioned broadcasting 24 hours a day, seven days a week. Most of the services also broadcast over Time Warner Digital Cable on that provider's southeastern Wisconsin systems. WMVS and sister WMVT are unique in that their digital counterparts do not simulcast their analog signals.

Digital channels

ATSC
Channel
TWC
Channel
Programming
Service
Subchannel Description
36.1 510 MPTV HDTV WMVT's digital channel 35. This full-quality high definition channel simulcasts WMVS in HD (including local programming from the station) from 6pm-midnight weeknights, 7am-midnight Saturdays, and 8pm-midnight Sundays. All other times, the station carries PBS's master digital schedule [1]
10.1 550 MPTV World PBS World, an international-focused network featuring overseas newscasts and other documentary programming
10.2 551 MPTV V-me Spanish language public television network
10.3 552 MPTV Kids Children's programming
10.4 553 ¹ MPTV Create Features home and garden instructional programming from the digital subchannel network
10.5 554 ² Doppler weather radar Radar from the Sullivan, Wisconsin National Weather Service office, with audio from the Beethoven Satellite Network, based at Chicago's WFMT. Also featured on this and 10.6 through 10.8 are a picture-in-picture view of all the MPTV channels, usually at the top and half of the hour, and a loop of WISDOT traffic cameras during rush hour.
10.6 N/A ³ Doppler weather radar Radar with audio from local NOAA Weather Radio station KEC60, or WISDOT traffic information audio from 1610/1620 AM during traffic cam views.
10.7 N/A Doppler weather radar Radar with audio from the syndicated World Radio Network
10.8 N/A Doppler weather radar Radar with audio from the jazz service Jazz Etcetera
  • ¹ - Create also airs overnights on WMVT after 1am or 3am until 6am, depending on if the Wisconsin Educational Communications Board is broadcasting instructional programming via Wisconsin Public Television.
  • ² - BSN is also used as the second audio program on WMVT's analog channel during programming without DVS or alternate language tracks.
  • ³ - KEC60 is also used as the second audio program on WMVS' analog channel during programming without DVS or alternate language tracks.

At times, one of the Doppler channels is used to feature a 24/7 video feed of the nest of a bald eagle and its hatchlings somewhere in Northern Wisconsin.

The station's annual fundraising auction in May (which started in 1969, and is one of the oldest station auction campaigns in existence) has been broadcast in HD since 2003, along with many of the station's weekly local programs, which include Black Noveau, ¡Adelante!, I Remember, Outdoor Wisconsin, and Interchange. Tracks Ahead, which premiered in 1990, also is produced in HD, and is syndicated by MPTV to air on HDNet, Mark Cuban's HD-only cable channel.

The station also distributes their programs on Time Warner's video on demand service, Wisconsin On Demand 1111 [2].

[edit] Trivia

1987 logo for WMVS; on-screen at that time, the logo was formed in a crystal sculpture. Variations of the pentagonal circle logo continued to at least 1998 on WMVS and WMVT, later created with CGI.
1987 logo for WMVS; on-screen at that time, the logo was formed in a crystal sculpture. Variations of the pentagonal circle logo continued to at least 1998 on WMVS and WMVT, later created with CGI.

*WMVS began broadcasting on October 28, 1957, as the 28th educational television station in the United States and the second in Wisconsin, after WHA-TV in Madison. Among the strongest and earliest backers of the creation of Milwaukee Public Television (over the opposition of at least some of the commercial stations) was Frank Zeidler, Milwaukee's mayor from 1948 to 1960.

  • MPTV/WMVS/WMVT also has the unique distinction of having the channel numbers for both of their stations within their studio's address number, which is in Milwaukee's street numbering system (most television or radio stations with their channel number as an address use a vanity address/street not within a community's numbering system). The studios are in the Continuing Education Center of the MATC Downtown Campus, at 1036 North 8th Street.

[edit] See also

[edit] External links