WMFP
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| WMFP | |
|---|---|
| Lawrence-Boston, Massachusetts | |
| Branding | WMFP-TV 62 |
| Channels | Analog: 62 (UHF) |
| Affiliations | Gems TV |
| Owner | Multicultural Television Broadcasting, LLC (MTB Boston Licensee, LLC) |
| First air date | October 16, 1987 |
| Call letters’ meaning | We're Media For The People |
| Former affiliations | independent (1987-199?) Shop at Home (late 1990s-2007) Jewelry Television (secondary, 2006-2007) |
| Transmitter Power | 5000 kW (analog) 1000 kW (digital) |
| Height | 186 m (analog) 289.2 m (digital) |
| Facility ID | 41436 |
| Transmitter Coordinates | (analog) (digital) |
WMFP is a television station in the Boston market. The station is licenced to Lawrence, Massachusetts, and is owned by Multicultural Television. The station's programming primarily consists of infomercials and the Gems TV shopping channel. In addition, it also carries the New Zoo Revue and Ask Gilby on weekday mornings to fulfill FCC E/I requirements for educational programming.
The station signed on for the first time on October 16, 1987. Initially, the station broadcast approximately 8 hours per day, using a transmitter located on a hill behind the Baldpate Hospital in Georgetown, Massachusetts. In September of 1992, a new broadcast antenna was mounted via Sikorsky sky-crane helicopter on top of 1 Beacon Street in Boston, MA. WMFP installed a new transmitter on an upper floor of the same building and started broadcasting from Boston in November 1992. Station president at that time was Boston-area political commentator Avi Nelson. Bill Mockbee, well-known in radio and TV broadcasting in Boston, was the General Manager, and composer/conductor/actor David Morrow was the Operations Manager. WMFP began to carry several NBC programs in early 1993, including the soap opera Another World. By the late 1990s, channel 62 had switched its programming to the Shop at Home Network.
On May 16, 2006, parent company E.W. Scripps announced that Shop at Home would be suspending operations, effective June 22, 2006. [1] However, the network temporarily ceased operations on June 21, and WMFP switched to Jewelry Television (and, on June 23, a mixture of both networks).
On September 26, 2006, Scripps announced that it was selling its Shop at Home stations, including WMFP, to Multicultural Television of New York City for $170 million. [2] The sale of WMFP closed on April 24, 2007. Before the sale announcement an affiliation with MyNetworkTV was discussed as a possible future course for the station [3]. Eventually, MNTV chose to affiliate with WZMY.
In May of 2007, Multicultural took over WMFP, and switched the station to its current programming.
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