Wild About Fruit Company
From Wikipedia, the free encyclopedia
| Wild about fruit | |
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| Type | Private Company |
| Founded | Wandin, Victoria, Australia (1930) |
| Headquarters | Wandin, Victoria, Australia |
| Key people | Ben Mould, Owner and Managing Director |
| Industry | Food (grows, processes, stores and delivers) |
| Products | Fruit juice, gourmet fruit vinegars and More... |
| Revenue | Not disclosed |
| Employees | 100+ |
| Website | www.wildaboutfruit.com.au |
The Wild About Fruit Company is an Australian fruit company, located in Victoria's prime produce area, the Yarra Valley. The company is owned and operated by a third generation of the Mould family. Its main operations take place in Wandin with other properties located at Coldstream, Bacchus Marsh, Gundagai, New South Wales[1] and Kerang[2] As of 2002, it was growing 40 different of cherries for the domestic and export fresh cherry market.[3][4]
Wild About Fruit has worked closely with the CSIRO in crating painted juice production, developing juice extraction techniques that allowed a greater percentage of the fruit to be utilised, and deactivating enzymes that would result in a longer shelf-life for the product without the use of preservatives.[5][6]
In 2004, Wild About Fruit products were endorsed by Planet Ark.[7]
In September 2005, EPA Victoria fined Wild Juice Pty Ltd $5113 for contravening the requirements of a pollution abatement notice. In May, an EPA inspection had identified an incomplete connection of the site’s new waste treatment plant.[8]
[edit] Brands
- Wild About Fruit
- Wild Child
[edit] References
- ^ Philip Hopkins. "Building on the core business", The Age, August 30, 2002. Retrieved on 2007-06-06.
- ^ Gannawarra Shire Council (November 28, 2005). New cherry orchard development. Retrieved on 2007-06-06.
- ^ Miranda Sharp. "Cherries ripe", The Age, December 17, 2002. Retrieved on 2007-06-06.
- ^ Katie Fisher. "They're wild about cherries", Weekly Times, June 12, 2006. Retrieved on 2007-06-06.
- ^ Paul Sellars. "Orchard extracts a premium", Weekly Times, July 12, 2000. Retrieved on 2007-06-07.
- ^ Warren McLaren. Wild Child — The Whole Juice, Nothing But ..... treehugger.com. Retrieved on 2007-06-06.
- ^ Newsletter. HOPE Australia : Householders' Options to Protect the Environment (October 2004).
- ^ Wastewater worry for Wild Juice. EPA Victoria (September 19, 2005). Retrieved on 2007-06-06.
- Centre for eBusiness and Communication, Swinburne University of Technology (2000). "Wild about fruit", Farming Real Estate? - Challenges and Opportunities for Agribusiness on the Urban Fringe – Yarra Valley Region (PDF), 55-6.
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