UPC Ireland

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UPC Communications Ireland Limited.
t/a Chorus NTL
Type Private company limited by shares
Founded 12 December 2005
Headquarters Dublin, Ireland
Area served Ireland
Key people President and Chief Operating Officer (UPC Broadband) Gene M. Musselman
Industry Communications
Products Cable television, communications
Parent Liberty Global Europe
Subsidiaries NTL Ireland
Chorus
Website upc.ie

UPC Communications Ireland Limited, which trades primarily under the brand name Chorus NTL, is Liberty Global Europe's operation in Ireland. It is part of the UPC Broadband division of Liberty, UPC being an abbreviation of that company's previous name, United Pan-Europe Communications. It owns almost all of the cable operations in Ireland including those in Dublin, Cork, Limerick, Galway and Waterford. UPC was due to replace NTL and Chorus on customer bills issued from 2007-10-21, however a full rebrand appears to have been delayed. [1]

Contents

[edit] Services

Main articles: NTL Ireland and Chorus Communications

The main product offered by UPC's subsidiaries is cable and MMDS television services, in both analogue and digital formats in most cases. While NTL Ireland has switched off its analogue MMDS, Chorus has yet to do so on its far more extensive network. Digital is now available in the vast majority of areas, with the Cork cable network becoming the first in the Republic of Ireland to become digital-only. In addition, the two companies offer broadband internet services. UPC now also offers a telephone service on ex Chorus and ex NTL digital cable networks..

On 14 August 2007, UPC launched a personal video recorder, the UPC Mediabox, in NTL franchise areas. The device is due to be rolled out to Chorus cable TV franchises in Autumn 2007.[citation needed]

[edit] History

Liberty Global and its predecessors UGC Europe and Tele-Communications Inc have had shareholdings in Chorus Communications and its predecessor, Princes Holdings (Irish Multichannel), since the company's formation in the early 1990s. Originally a joint venture with Independent News and Media, IN&M sold its shares to Liberty in 2004. In May 2005, NTL agreed to sell its Irish operations NTL Ireland (previously Cablelink) to Liberty Global. Morgan Stanley held the shareholding until Competition Authority approval was obtained. This occoured in December 2005 and UPC Ireland came into being on 12 December 2005.

[edit] Integration of NTL and Chorus

Since then, the company has been integrating the NTL and Chorus operations behind the scenes, although both brands have been maintained. In early 2006, a single management team was assigned to both companies. In December 2006 NTL's customer service department closed, and customer service was transferred to Chorus in Limerick. In January 2007, billing for both companies was transferred to a new system. On 22 March 2007, Chorus changed its digital cable line-up to match NTL Ireland's line-up, and both platforms now use the same EPG numbering. The MMDS lineup is still largely unchanged.

Branding wise, on 5 September 2006 NTL's website was changed to the same design as Chorus i.e., itself based on UPC Netherlands' website design at the time. 25 January 2007, NTL Ireland updated the electronic programme guide software to remove the NTL logo and all mention of the NTL name. However the UPC name has not replaced it, the areas which contained the NTL logo simply having been left blank. The colour scheme is still NTL's. From 31 January 2007, NTL and Chorus began advertising jointly, although the adverts were simply the ongoing campaign from NTL with the Chorus logo added to them. On 4 June 2007 @ntlworld.ie e-mail addresses switched to @upcmail.ie.[2] The new UPC Mediabox set top boxes (STBs) which contain a hardrive based digital video recording system are fully UPC branded (albeit with the original UPC logo rather than the current lowercase design) and come with a much enhanced EPG. These are being rolled out on both the ex NTL and Chorus cable networks. From 2008, the old Pace STBs supplied by NTL Ireland (and originally designed for NTL UK) are being replaced with new Pace STBs designed for UPC, also branded "UPC Mediabox" but without the hard drive/recording capabilities.

In a Sunday Business Post article on 11 February 2007, UPC Ireland's marketing manager revealed that the rebrand was due to take place no later than May 2007. This did not occur, although the continuing ownership by Virgin Media of the NTL brand means that it is likely to occur in the near future. On 16 May 2007 UPC Netherlands introduced a new UPC logo, which is due to be rolled out across UPC's European subsidiaries. It is likely that this will replace the Chorus and NTL logos. From July 2007, all UPC advertising began baring a composite logo reading "Chorus NTL - a UPC company".

On 10 June 2007 UPC announced its takeover of one of the remaining small Irish operators, Clane Cable Systems. This will give it an extra 2000 customers. The network will be run as part of NTL Ireland.

During late September and early October 2007, Chorus and NTL included a leaflet with their bills explaining that a rebrand would occur on 21 October. That did not happen, however, on 30 October 2007, the NTL Ireland and Chorus websites were merged into a single website, although the composite Chorus NTL logo is used on it rather than the UPC logo. In November 2007, NTL Business was rebranded UPC Business, making it the first part of the company to officially adopt the UPC name.

On 29 April 2008, UPC's former Cork Communications cable network, latterly part of Chorus, became the first cable network in the Republic of Ireland to switch to digital, with the analogue signal (except for the Irish terrestrial channels) switched off. [1]

[edit] NTL/Chorus Digital EPG

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