United States Satellite Broadcasting

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USSB logo used in the mid 1990s, created by famed logo artist Paul Rand.
USSB logo used in the mid 1990s, created by famed logo artist Paul Rand. [1]

United States Satellite Broadcasting was a satellite television company that ran from 1981 to 1998. It was purchased by DirecTV in 1998.

[edit] History

USSB was founded in 1981 by Hubbard Broadcasting founder Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980's raising awareness and money to launch a digital satellite television service. In the 1990's, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels. The original name of the service was HUBTV[2], named after Hubbard, but was soon changed to USSB before launch. When the service launched, USSB offered mostly premium channels, plus MTV and others, while Hughes offered programming under the banner of DirecTV (mostly basic services). DirecTV later acquired USSB.

[edit] References

  1. ^ "Paul Rand", by Steven Heller; Phaidon Press, 2000
  2. ^ "Paul Rand", by Steven Heller; Phaidon Press, 2000
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