Ad:tech
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ad:tech expositions, LLC is a major[1] interactive marketing and technology events company. Worldwide expositions and conferences held in New York, San Francisco, Chicago, London, Shanghai, Sydney, Hamburg, Paris and Singapore cover interactive marketing techniques and draw company executives from major corporations, such as MTV, Microsoft and Coca-Cola[2].
The attendee figures for ad:tech are growing together with the industry the expo caters for (for example ad:tech London 2006 had 5,245[3] attendees and the 2007 show had 6,385[4] total attendance). With thousands of attendees is ad:tech among the largest events in the internet marketing industry. In addition to the exposition does ad:tech provide several panels and educational sessions to various subjects of internet marketing, with high profile speakers and progressive panel discussions.[5] Due to its significant role is ad:tech regularily the place and time when small and large companies in the space make important product or other important business announcements.[6]
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[edit] Ad:Tech Awards
During the New York or San Francisco show is the annual Ad:Tech Awards ceremony being held to honor companies for their accomplishments in the internet marketing industry. The first Ad:Tech awards ceremony was held in 1997. There are 25 awards categories for the 11th annual Ad:Tech Awards 2008 (San Francisco).
- Best Word of Mouth Marketing Campaign
- Best User Defined Experience
- Best Use of Rich Media
- Best Social Media Marketing Campaign
- Best Search Marketing Strategy/Campaign
- Best Search Engine Optimization Strategy/Campaign
- Best Next Generation Ad
- Best Multi-Cultural Campaign
- Best Mobile Campaign
- Best Micro Site
- Best Large Format or Overlay Ad
- Best Interactive Broadcast Ad
- Best Integrated Campaign
- Best Email Marketing Campaign
- Best Direct Response Campaign
- Best Consumer Campaign
- Best Campaign Optimization
- Best Business-to-Consumer Transaction Web Site
- Best Business-to-Consumer Marketing Web Site
- Best Business-to-Business Transaction Web Site
- Best Business-to-Business Marketing Web Site
- Best Business-to-Business Campaign
- Best Branding Campaign
- Best Banner Ad
- Best Affiliate Marketing Campaign
[edit] Parent Company
Ad:tech expositions, LLC is part of dmg world media which is part of the international media giant Daily Mail and General Trust Plc (DMGT).[7]
[edit] Advisory board
A distinctive feature of ad:tech is its large advisory board, made up of both industry and corporate individuals, such as Drew Ianni, Charles Buchwalter (Nielsen//NetRatings), Barbara Coll (WebMama.com), Michael Donahue (American Association of Advertising Agencies), Jim Garrity (Wachovia Corporation), Curt Hecht (GM Planworks), Benjamin Hill (formerly of Motorola. out as of March 2008), Edward Kim (Unilever), Kathleen Olvany Riordan (Kraft Foods), Bruce Rogers (Forbes), Brad Santeler (Kimberly-Clark), Dana Todd (SEMPO), Andy Walter (Procter & Gamble), and Mel Clements (The Coca-Cola Company).
[edit] External links
[edit] References
- ^ Paul Beck (September 6, 2007),Back To Business, Email Insider, retrieved May 29, 2007
- ^ Press Release (April 3, 2006), ad:tech Hosts Largest International Interactive Marketing Show To-Date ..., Ad-Tech.com, retrieved May 29, 2007
- ^ Audit Report by ABC Event Audit - Certificate of Attendance, ABC Event Audit, retrieved April 3, 2008
- ^ ABC Certified figures for Ad:Tech London 2007, Ad-Tech.com, retrieved April 3, 2008
- ^ Stuart Elliott (November 16, 2007), Web Videos Stealing TV Viewers, and Marketers, New York Times, retrieved April 3, 2008
- ^ Loise Story (November 5, 2007) Tracking of Web Use by Marketers Gains Favor, New York Times, retireved April 3, 2008
- ^ DMGT Group at a Glance, DMGTReports.com, retrieved April 3, 2008
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