Loot (magazine)

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Loot
Categories Classified Magazine
Frequency Weekly
Circulation 137,816
Publisher Associated Newspapers Ltd
First issue 29 September 2006
Company Daily Mail and General Trust
Country United Kingdom
Language English
Website loot.com

Loot is one of the United Kingdom's leading free classified advertising publishers, distributing its products via print, internet, interactive television and wap. Loot was founded in 1984 and launched its first publication, the London edition of Loot, in 1985.

The paper was launched as a means ‘to buy, sell or exchange absolutely anything,' and published every Thursday containing only 16 pages of ads. Today, Loot's free-ads publication is published in 20 editions per week across the UK and has a weekly circulation of approximately 180,000 copies. Its website, Loot.com, generates approximately 24 million monthly page impressions and had 557,000 unique users, based on a March ABC audit.

In 2001, Loot was bought by DMGT from Scoot.com plc and is now a division of Associated New Ventures.[1] It produces 8 editions each week across London and the South East, Manchester and Merseyside. Featuring private and business advertisements in over 600 classifications.

Buy&Sell is the Loot business in Northern Ireland and the Republic of Ireland, which was launched in 1990. Buy&Sell today publishes four editions with an average weekly circulation of approximately 75,000 in addition to the Buy&Sell website.

In 2008, Loot was the subject of a lucrative buyout bid by rival advertising paper Friday Ads. Unfortunately, due to alleged disorganisation in the existing management structure, poor leadership credentials and a misvaluation of the company, the bid fell through. The future of the company is currently incredibly uncertain.

[edit] References

  1. ^ Acquisition of Loot by Daily Mail and General Trust

[edit] External links

v • d • e
Daily Mail and General Trust
Corporate directors
Lord Rothermere · Peter Williams · Paul Dacre · Padraic Fallon · Charles Dunstone · Nicholas Berry
Newspapers
DMG Broadcasting
DMG Radio Australia
DMG World Media
Euromoney Institutional
Investor PLC (70%)
DMG Information
  1DMGT own a 29.9% stake in GCap Media, however GCap is set to be taken over by Global Radio · 2Classic FM is part of GCap Media · 3DMGT own a 20% stake in ITN  · 497.3 FM Brisbane is a joint venture with Australian Radio Network
Annual revenue: £2,176 million GBP (▲10% FY 2006) · Employees: 16,000 ·
Stock symbol: LSE: DMGT · Website: www.dmgt.co.uk
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