Revision3
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| Revision3 | |
|---|---|
 |
|
| Type | Privately held |
| Founded | Los Angeles, California U.S. (2005) |
| Founder | Kevin Rose Jay Adelson David Prager |
| Headquarters | San Francisco, California, U.S. |
| Key people | Jay Adelson (Chairman) Jim Louderback (CEO) |
| Industry | Technology |
| Products | Video Podcasts |
| Revenue | ▼US$0 (2007) |
| Employees | ~30 |
| Website | revision3.com |
Revision3 Corporation is a San Francisco based Internet television network that creates, produces and distributes video shows on niche topics. The shows are distributed directly through its website and a wide range of platforms, including Apple iTunes and BitTorrent in a numerous amount of formats, including QuickTime, Flash, WMV and Xvid.[1]
The company name refers to the evolution of video programming, according to Jay Adelson and David Prager, starting with standard terrestrial broadcast television as ground zero. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converge. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.[2]
Contents |
[edit] History
The company was founded in Los Angeles, California by Jay Adelson, Kevin Rose, David Prager in April 2005.[1] Dan Huard, Keith Harrison, and Ron Gorodetzky were also involved. Most of them were previously employees of the television network TechTV.
It began in July 2003 with a Podcast series called thebroken, a videozine related to computer hacking starring Rose and Huard. After TechTV merged with G4 (with subsequent layoffs, including Huard, name change to G4techTV and later reverting back to G4, along with programming changes) and lost most of its technology related programming, Rose and Huard were inspired to create a new series, Systm, in May 2005, which is geared toward “the common geek”. Rose left his job as a host of the G4 series Attack of the Show (formerly The Screen Savers) on May 27, 2005, to work full time for Revision3 Corporation. The now popular show Diggnation, also starring Rose, followed in July 2005, forming the first three shows of the new network.
David Prager and Alex Albrecht joined up with Revision3 on August 5, 2005. Albrecht co-hosts Diggnation with Rose and contributes to other projects, while Prager contributes to production and business development.
Rose announced on the September 16, 2006, episode of Diggnation that Keith Harrison had left Revision3 to "do his own stuff".[3]
On September 27, 2006, Revision3 launched their new site, as well as new shows. The new shows were Mysteries of Science Explained, Not Mainstream Typical Videos, PixelPerfect, and Web Drifter. Mysteries of Science Explained was canceled after 2 episodes.
In November 2006, the Diggnation podcast accepted sponsorship from the Microsoft Zune and HD DVD, and the March 8, 2007, episode was sponsored by IBM. This was considered a major development for Revision3.
It was announced on July 10, 2007, that Jim Louderback would become the new CEO of the Revision3 Corporation. He previously worked as editor-in-chief for PC Magazine, a publication of Ziff Davis.[4] He was followed by Patrick Norton in August, 2007, who worked at Ziff Davis as 'head of podcasts' and host of the IPTV show DL.TV. At Revision3, he's now Managing Editor and the host of Systm and Tekzilla. At DL.TV, he was replaced by Roger Chang who in turn left DL.TV and Ziff Davis in December 2007 to join Revision3. Chang has joined Norton as co-producer of Systm and Tekzilla.[5] All three had previously worked at TechTV.
In a press release issued on January 2, 2008, Revision3 announced a "record year". The network delivered more than 25 million shows and over 103 million clips in 2007. Also, a variety of leading consumer product companies, including Ask.com, Sony, Virgin America, Warner Bros., Go Daddy, Hewlett-Packard, Microsoft, Netflix, Intel, and SanDisk, signed advertising contracts with Revision3 in 2007.[6]
Revision3 re-launched their new website on January 18, 2008. The new site features updated layout and additional features that were not available on the previous website.
Revision3 is currently moving into their new studio which was revealed in the behind the scenes video podcast, The Revision3 Gazette. The network released five new shows in the first quarter of 2008, Best Of..., The Digg Reel, Internet Superstar, popSiren, Scam School, and so far two new show in the second quarter, Social Brew and Epic Fu.
On April 9, 2008, Revision3 announced that Veronica Belmont will be joining the Revision3 staff as co-host of Tekzilla.[7]
On April 21, 2008 on the 47th episode of Systm, it was announced that Chief Engineer and co-host David Randolph had left for another job outside of Revision3.
On June 6, 2008 CEO Jim Louderback announced the cancellation of Social Brew only after four episodes. Previous to the announcement Revision3 employee Neha Tiwari was let go without notice.[8]
On June 9, 2008 it was announced in the form of an advertisement that Wine Library TV, hosted by Gary Vaynerchuk, would be produced by Revision3, however production will remain in New York.
[edit] MediaDefender Controversy
In May 2008, Revision3's BitTorrent server was on the receiving end of a MediaDefender Denial of Service attack which brought down all of Revision3's servers and their email system[9].
[edit] Shows
[edit] In production
The following table gives an overview of the current and upcoming Revision3 shows. All the schedule times are in Eastern Standard Time.[10]
| Show | Summary | Hosts | Schedule | Launch date |
|---|---|---|---|---|
| Best Of... | A collection of the best clips from the Revision3 shows. | March 12, 2008 | ||
| Diggnation | Talk show with the main purpose to discuss the top stories from the social bookmarking site Digg.com. | Friday 6PM | July 1, 2005 | |
| The Digg Reel | Weekly review of the most popular videos featured on Digg.com. |
|
Wednesday 3PM | January 17, 2008 |
| Epic Fu | The owner's manual for the web. |
|
Monday 1AM | June 4, 2008 |
| The GigaOm Show | Show about technology and business. |
|
Thursday 6PM (On hiatus) |
July 25, 2007 |
| iFanboy | Video and audio show which both focus on comic books, comic book publishing, and comic book creators. |
|
Saturday 12PM | November 2, 2005 (audio) January 17, 2007 (video) |
| Internet Superstar | Talk show with Sargent and Gator interviewing interesting people out of garden shed in Sargent's parents backyard. |
|
Wednesday 12PM | January 30, 2008 |
| PixelPerfect | Show which gives Adobe Photoshop and Adobe Illustrator advice. | Monday 12PM | September 30, 2006 | |
| popSiren | Pop culture show that covers modern culture, technology, and science. | Thursday 3PM | March 9, 2008 | |
| The Revision3 Gazette | Behind the scenes at Revision3. |
|
Wednesday 6PM | September 5, 2007 |
| Scam School | Magician Brian Brushwood explains bar tricks, street cons, and scams. | Thursday 12PM | April 7, 2007 | |
| Systm | Do it yourself projects geared toward “the common geek”. | Monday 6PM | May 23, 2005 | |
| Tekzilla | Tech show that covers product reviews, computer help, tech tips, and do it yourself projects. | Friday 12PM | September 28, 2007 | |
| The Totally Rad Show | Discussion show about films, video games, comics and television. | Tuesday 3PM | March 27, 2007 | |
| Web Drifter | Martin Sargent going on the road to meet the people who make odd, strange, and/or weird websites. | Tuesday 6PM (On hiatus until Fall) |
September 26, 2006 | |
| XLR8R TV | XLR8R TV is an Internet TV show produced by the editorial team of XLR8R magazine. Like XLR8R, XLR8R TV covers emerging music, culture, style, and technology. | Tuesday 12PM | February 26, 2007 |
[edit] Out of production
The following table gives an overview of the Revision3 shows that are no longer being produced.
| Show | Summary | Hosts | Launch date | End date | No. of ep. |
|---|---|---|---|---|---|
| Ctrl+Alt+Chicken | Each episode features the duo attempting to cook a dish, such as Chicken Cordon Bleu. Their lack of overall experience in cooking often causes them to fail. |
|
March 23, 2006 | October 5, 2006 | 8 |
| Geekdrome | November 23, 2005 | November 27, 2006 | 53 | ||
| InDigital | The content is similar to Fresh Gear, covering and reviewing technology products. |
|
February 6, 2006 | September 25, 2007 | 26 |
| Infected by Martin Sargent | Sargent created the podcast as a spiritual successor to Unscrewed, the late night TV show he hosted on TechTV and later G4techTV. |
|
November 11, 2005 | December 6, 2007 | 50 |
| Mysteries of Science Explained |
|
September 26, 2006 | October 5, 2006 | 2 | |
| Not Mainstream Typical Videos | Not Mainstream Typical Videos goes behind and inside the independent music scene. This series has been discontinued on Revision3, although the series still produces new content for its website. | September 26, 2006 | November 10, 2007 (on Revision3) |
30 | |
| Social Brew | An inside look into the world of social networking. | April 28, 2008 | June 6, 2008 | 4 | |
| thebroken | Underground technology show with a hacker mentality that caters to the elite (or wannabe 1337) computer user using a mixture of seriousness and irreverent comedy. | July 21, 2003 | September 26, 2006 | 4 |
[edit] Timeline
The following timeline gives an overview of all the Revision3 shows through time.
[edit] Employees
The following lists some of the Revision3 employees, excluding the "only hosts", in alphabetical order.[11]
[edit] Management Team
- Damon Berger — Director, Business Development
- Sarah Lane — Director of Production
- Jim Louderback — Chief Executive Officer
- Brad Murphy — VP, Ad Sales
- David Prager — VP Special Projects/Founder
- Ron Richards — Director of Marketing & Product Management
- Jeff Rizzo — Chief Technology Officer
[edit] Staff
- Roger Chang —
- Stephanie Chu — Pixel Princess
- Ryan Daume — Regional Sales Manager
- Jordan Dertinger — Editor/Post Production/Shooter
- Heather Frank — Senior Producer
- Stephanie Mack — Production Coordinator
- Glenn McElhose — Resident I-Spy
- Patrick Norton —
- Mark Rebec — Web Application Developer
- Eileen Rivera — Senior Producer
- Martin Sargent — Director, Comedy Programming
- Chuck Siu — Bit Wrangler
- Grace Soriano-Smith — Emissary, Product Acquisition, Booking, Operations, Intern Recruiting
- Jay Speiden — Senior Producer
- Brendan White — Packet Herder
- John White — Computational Maven
- Nicole Williams — Ambassador
- Moujan Zolfaghari — Production Assistant
[edit] References
- ^ a b About Revision3: History/Staff Lisiting. Retrieved on 2008-01-05.
- ^ Donna Bogatin (2006-09-25). Kevin Rose: ‘kill your television’ and join me at Revision3.
- ^ Diggnation Episode 63 - September 14, 2006
- ^ Liz Gannes (2007-07-11). Old Media Jumping to New Media. Retrieved on 2008-01-05.
- ^ Roger Explains going to Revision3
- ^ BusinessWire (2008-01-02). "Internet TV Leader Revision3 Announces Record Year". Press release. Retrieved on 2008-01-05.
- ^ Revision3 (2008-04-09). "Revision3 says "aloha" to internet superstar Veronica Belmont". Press release. Retrieved on 2008-04-11. “She will bring that same genius to Revision3, where she will co-host Tekzilla”
- ^ Revision3 (2008-06-06). "Revision3 CEO Jim Louderback Announces Cancellation of Social Brew". Press release. Retrieved on 2008-06-06. “It just didn't come together, and I really think the concept was flawed from the outset - and that's 100% my fault.”
- ^ http://revision3.com/blog/2008/05/29/inside-the-attack-that-crippled-revision3
- ^ Revision3 Show Release Schedule. Revision3. Retrieved on 2008-01-16.
- ^ Who Are We?. Revision3. Retrieved on 2008-02-24.
[edit] See also
[edit] External links
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