Reverse marketing
From Wikipedia, the free encyclopedia
 |
Please help improve this article or section by expanding it. Further information might be found on the talk page or at requests for expansion. (December 2007) |
Reverse Marketing is the concept of the making the customer to seek the firm than marketers seeking the customers. [1] This usually is done through traditional means of advertising like TV advertisements, print magazine advertisements, online media etc. Reverse marketing works mainly on the basis of law of attraction. While marketing mainly deals with finding the right set of customers and targeting them, Reverse marketing will deal with strategies that would make the customer find the company offering the product.
Leenders and Blenkhorn [2] define Reverse Marketing as " "an aggressive and imaginative approach to achieving supply objectives. The purchaser makes the initiative in making the proposal." "
[edit] References
- ^ Reverse Marketing: Synergy of Purchasing and Relationship Marketing by Wim G. Biemans and Maryse J. Brand, University of Groningen, The Netherlands, CRM Today
- ^ "Reverse Marketing: The New Buyer-Supplier Relationship" (April 1989). Journal of Marketing Vol. 53, No. 2: 129-131.
