Qorison

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Qorison
Type ?
Founded 2000
Headquarters Dongugang, Guangdong, China
Industry Textile
Products Womens and children denim Apparal

Qorison (also sold as QRS Jeans) is a jeans and casual apparel store based in Dongguang in Guangdong, China. Founded in 2000, Qorison began as a women's jeans label with market in China, Hong Kong.

Contents

[edit] From Manufacturer to Retailer

Guangdong and the Pearl River area is home to many of China's textile manufacturers, whom supply clothing to the rest of the world. Qorison is a locally made brand, but it is one of a few brands trying to sell their products to local and international market.

[edit] Demographics

Younger and richer Chinese are the target of imported designer labels, their middle class urban counterparts are forced to buy local brands. Qorison sells a more trendy line of locally designed products as a more afforable alternative to imported brand name labels in China.

[edit] Style

The designs by Qorison are mostly in line with trends in the West:

  • Wide leg
  • boot cut
  • capri
  • shorts
  • mini jean skirt

[edit] Lines

Thus far the label has marketed to women and children with no men's line.

[edit] See also

Qorison is trying to challenge regional and international denim labels and luring Chinese to buy goods from China.

[edit] References