Plain folks

From Wikipedia, the free encyclopedia

"Plain Folks" is one of the seven forms of propaganda. A Plain Folks argument is one in which the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience, to the listener, and knows why they may be skeptical or cautious about accepting the speaker's point of view.

v • d • e Propaganda techniques Bandwagon effect · Buzzword · Card stacking · Code word · Dog-whistle politics · Doublespeak · Framing · Glittering generality · Lesser of two evils principle · Loaded language · Newspeak · Public relations · Plain folks · Weasel word