PayPerPost
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| PayPerPost, Inc. | |
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| Type | Private |
| Founded | Orlando, Florida, USA (June 30, 2006) |
| Headquarters | Orlando, Florida, USA |
| Key people | Ted Murphy, CEO & Co-Founder Paul Lewis, Co-Founder |
| Industry | Consumer Generated Media Advertising |
| Products | Consumer Generated Advertising Marketplace |
| Revenue | undisclosed |
| Employees | undisclosed |
| Website | www.payperpost.com |
PayPerPost (PPP) is a website which helps content creators such as bloggers, videographers, podcasters and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest.[1]
Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements (e.g. topic, tone, length) and PPP terms of service (e.g. disclosure required, no adult content), and handles payment.
In April 2007,the company introduced a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as Google Page Rank, Alexa rank, blogger quality rank, RealRank and blog categories. They can also exclude blogs on certain domains.
The company sparked controversy in its first year, with critics saying that sponsored blogging was unethical.[2] It has received sustained criticism from technology blogger Michael Arrington[3] and sustained support from technology blogger Andy Beard[4]. Some supporters said that sponsored blogging helps "blue-collar bloggers"[5], and PayPerPost members asserts that there is room for all views in the blogosphere[6].
PayPerPost was founded by Ted Murphy, who also founded the interactive agency MindComet and the "BlogStar Network", designed to connect advertisers with bloggers in a manual, non-marketplace fashion.
[edit] Funding & Acquisitions
On October 1, 2006 PayPerPost announced raising $3,000,000 in venture capital funding from Inflexion Partners, Village Ventures, and Draper Fisher Jurvetson. [7][8]
On April 23, 2007 PayPerPost announced acquiring blog-to-email provider Zookoda.[9][10]
On June 2, 2007 PayPerPost announced raising $7,000,000 in venture capital funding from Inflexion Partners, Village Ventures, Draper Fisher Jurvetson, and DFJ Gotham. [11]
[edit] References
- ^ Interview with PayPerPost VC Dan Rua
- ^ LA Times - March 9, 2007 - Blogging for dollars raises questions of online ethics
- ^ payperpost - TechCrunch
- ^ payperpost | Andy Beard - Niche Marketing
- ^ A-List Types Refuse To Acknowledge Blogging’s Blue Collar Class
- ^ When Knights of the Realm Climb on Their High Horses
- ^ PayPerPost Funded to Launch Consumer Generated Advertising Revolution
- ^ Controversial PayPerPost Raises $3 million
- ^ PayPerPost Acquires Zookoda, Enabling Bloggers To Increase Visibility Via Email
- ^ PayPerPost Acquires Zookoda
- ^ The PayPerPost Revolution Accelerates, Sponsored Blogging Marketplace Secures $7 Million Series B
