Now....or Then
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Now....or Then (formerly Now....and Then) is a pricing game on the American television game show The Price Is Right. Debuting on September 17, 1980, it is played a four-digit prize worth more than $3,000, and uses grocery items.
[edit] Gameplay
The contestant is shown six grocery items arranged on a circular board which is divided into six wedges, and a year (usually 8 to 10 years in the past) and month sometime in the past.
The contestant selects a grocery item and is shown a price that is either the current price or the price as of the specified past date. The contestant must guess whether the price is "now" or "then". To win the prize, the contestant must correctly guess three items that are on adjacent wedges of the circle. The contestant may continue selecting as many items as needed until it is no longer possible to form a chain of three.
There is an unstated rule that there are always four "now" prices and two "then" prices. Also, there is usually one product that is clearly marked "NEW!" which means that the product is obviously a "now" price.
[edit] History
Now....or Then was created by Steve Ryan, who also created Blockbusters, produced all of the rebus puzzles on Classic Concentration, and wrote all of the puzzles on Password Plus and Body Language. [1]
Until 1986, the game was named "Now....and Then." The name was changed to more accurately reflect the decision the contestant had to make.
The "then" prices are researched by Kathy Greco, who researches them through historical newspaper advertisements which are in the archives for the production staff.
http://www.golden-road.net/faq/index.php/Pricing_Game_Notes#Now....and_Then.2FNow....or_Then
