Mocca.com
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Mocca.com is an online classified advertising service run by MediaCorp, Singapore's only fully integrated media company with TV and radio stations, a newspaper, magazine and online properties.
Mocca stands for MediaCorp Online Communities and Classified Advertising.[1] Its catchline is "Search, Buy, Sell, Connect". Currently only the classified advertising component is in place, with the online communities to come.
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[edit] Pricing plans
Classified advertisements can be posted on MOCCA for free except in the property and vehicles categories. The charge for ads[2] in these two categories is 50 Singapore cents a day, with a minimum duration of 14 days. These paid ads can have up to 10 images and a video link.
The free ads in other categories can have 2 images and 1 video link. Advertisers can upgrade these ads by paying 50 Singapore cents a day (S$7 for the minimum 14 days duration) and upload up to 10 images.
All ads can also be further enhanced, at a cost of S$2 to S$4 a day, by having them highlighted on the category or main home pages.
[edit] Power Search
Power Search lets users run detailed searches of the vehicles and property. [3]
[edit] TV Commercials
MOCCA’s launch marketing campaign included television commercials[4] that spawned a host of spoof video ads made and posted online by members of the public.
[edit] References
- ^ About Us. Retrieved on 27 November 2007.
- ^ Price Plans. Retrieved on 21 February 2008.
- ^ Power Search. Retrieved on 6 December 2007.
- ^ TV Ads. Retrieved on 21 February 2008.
[edit] External links
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