Mendelsohn Affluent Survey

From Wikipedia, the free encyclopedia

The Mendelsohn Affluent Survey is a survey of the media habits and lifestyles of the affluent population of the United States and is conducted annually by Mendelsohn Media Research Inc., a subsidiary of Monroe Mendelsohn Research, Inc., headquartered in NYC.[1]


This annual survey of upscale households focuses on the top quarter of American households based on their current household income ($85,000 or more in 2007 and $100,000 or more in 2008) and therefore concentrates on the purchasers of affluent as well as luxury goods and services. This survey’s database allows its subscribers to generate marketing profiles of an extensive list of media brands, including magazines [2] and cable networks. [3]


[edit] References

  1. ^ American Association of Advertising Agengies - http://www.mmrsurveys.com/data/4AsVersion101507.pdf
  2. ^ MediaWeek - http://www.mmrsurveys.com/data/MediaweekSeptember172007.pdf
  3. ^ Advertising Age - http://www.mmrsurveys.com/data/AdAgeMay2007AffluentCable.pdf

[edit] External links