Liquorland

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Liquorland
Type Subsidiary
Founded
Headquarters Tooronga, Victoria, 3146,
Flag of Australia Australia
Key people Mick McMahon, Chief Operating Officer, Coles
Industry Retail
Products Liquor
Parent Wesfarmers
Website www.liquorland.com.au

Liquorland is a Australian liquor chain owned by Wesfarmers. Liquorland is operated by Wesfarmers' Food Liquor and Convenience business division. Other formats within the business division are Vintage Cellars focusing on fine wine, and 1st Choice Liquor Superstore that are much larger, "big box" stores with a wider range and heavier discounting.

Many Liquorland outlets are typically adjacent to or within Coles Supermarkets or BI-LO outlets, but are operated as separate businesses. In Queensland this is not the case as, under Queensland Government legislation, up to three external bottle shops can be owned and operated by a hotel within 10 kilometers of it, and not within supermarkets as such. They may however have a liquor store on site as well as the 3 external sites. These hotels and detached bottle shops are owned and operated by Liquorland Hotel Group.

[edit] Sub-brands

  • Liquorland Express – drive-through and compact Liquorland stores
  • Liquorland Direct – Liquorland's mail order business
  • Liquorland Hotel Group – operates hotels

[edit] References

[edit] External link