1st Choice Liquor Superstore

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1st Choice Liquor Superstore
Type Subsidiary
Founded 2005
Headquarters Tooronga, Victoria,
Flag of Australia Australia
Industry Retail
Parent Wesfarmers, formerly Coles Group
Website www.1stchoice.com.au

1st Choice Liquor Superstore is a group of liquor superstores in Australia owned by Wesfarmers, and competes principally with the Woolworths-owned Dan Murphy's chain.

1st Choice Liquor Superstores grew out of the former Quaffers brand, and sits alongside Liquorland and Vintage Cellars, Wesfarmers' other liquor brands. The first store was opened in May 2005 at Tooronga Village Shopping Centre in Melbourne.[1] Expansion of the chain was assisted with then owner Coles Group purchasing the Queensland-based Hedley Hotel Group and Mr Corks chain in 2006.[2]

[edit] References

  1. ^ Retailer plays catch-up in battle of the booze. The Age, Melbourne (24 May 2005). Retrieved on 2008-06-04.
  2. ^ Coles buys Mr Corks for $51m. Courier Mail, Brisbane (10 October 2006). Retrieved on 2008-06-04.


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