KGBI-FM

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KGBI-FM
City of license Omaha, Nebraska
Broadcast area Lincoln
Slogan Safe for the Whole Family
Frequency 100.7 MHz
Format Contemporary Christian
ERP 100,000 watts
HAAT 309.0 meters
Class C0
Facility ID 24713
Transmitter Coordinates 41°18′40.00″N 96°1′37.00″W / 41.3111111, -96.0269444
Affiliations Salem Communications
Owner Pennsylvania Media Associates, Inc.
Webcast listen live
Website kgbifm.com

KGBI-FM (100.7 FM) is a radio station broadcasting a Contemporary Christian format.[1] Licensed to Omaha, Nebraska, USA, the station serves the Omaha and Lincoln, Nebraska area. The station is currently owned by Pennsylvania Media Associates, Inc. and features programming from Salem Communications.[2]

KGBI-FM began operation in 1966 in the Omaha area. It was started as an outreach of Grace Bible Institute, and broadcast gospel and choir music and gospel programming. In the mid-1970s, typical programs included "Haven Of Rest", "Back To The Bible", and "Night Sounds". Over the next twenty years, as Contemporary Christian music increased in popularity, KGBI gradually changed its format to include more of the mellow sounds of CCM, and less of the older style of music it had played for many years.

By the 1990s, KGBI-FM played a combination of Christian music and teaching programs such as the venerable "Back To The Bible", "Focus On The Family", "Insight For Living with Chuck Swindoll".

As a non-profit outreach of Grace Bible Institute (later called Grace College of the Bible, and then in 1994, Grace University), KGBI-FM supported itself with an annual telethon. For many years this met their needs, but with the appearance of K-LOVE in the Omaha area in 2002, this became increasingly difficult. KGBI-FM continued its traditional mix of teaching programs and music, but had a hard time competing with K-LOVE, which broadcast music all of the time. By late 2004, Grace University decided to sell KGBI-FM to Salem Communications, and in January 2005 the station began broadcasting Salem's "FISH" format of Contemporary Christian music, with none of the former teaching programs that played on the station.

To balance this, in January 2005, Salem also purchased KCRO 660 am, another Christian broadcasting station in Omaha. KCRO, privately owned and commercial, rather than non-profit, had also programmed a mix of music and teaching programs, but had focused more heavily on the teaching programs, and also leaned heavily towards Pentecostal or charismatic preachers. With the ownership of two stations in the Omaha area, Salem moved many of the most popular teaching programs from the old KGBI-FM format to KCRO, and eliminated any remaining music programming. This change mirrored the direction of radio in general during the last decade of the twentieth century, with music playing predominately on stereo FM stations, and talk-type of programming playing on AM stations. KCRO focused on talk programming, and KGBI-FM focused on music.


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