KBRG

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KBRG
City of license San Jose, California
Slogan Recuerdo 10 Seguiditas
Frequency 100.3 MHz
First air date 1981-11-18 (as KBAY-FM)
Format Spanish Adult Hits
ERP 14,500 watts
HAAT 786.0 meters
Class B
Facility ID 68839
Transmitter Coordinates 37°6′40.00″N 121°50′34.00″W / 37.1111111, -121.8427778
Former callsigns KBAY-FM (1981-1997)
Owner Univision Radio License Corporation
Website univision.net

KBRG is a Spanish-language station in San Jose, California. It is the oldest surviving Spanish music station in the San Francisco Bay Area, having first appeared in the 1960s or earlier as 105.3 [1]. It moved to 104.9 (formerly the Spanish station KDOS) in December 1983, and then to 100.3 (formerly KBAY) in a three-station swap on December 31, 1997. 104.9 became KUFX and later KCNL.

In 1992, EXCL Communications purchased KBRG (presumably it was independently owned before then). Sometime between 1992 and 1997, KBRG became one of EXCL's Radio Romántica stations, and it kept that format after EXCL was acquired by Entravision in 2000. On January 1, 2006, Univision purchased KBRG from Entravision and switched it to Spanish oldies under the name Recuerdo 100.3.