KBOX (AM)

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KBOX
City of license Lompoc, California
Broadcast area Santa Maria-Lompoc area
Branding Pirate Radio
Frequency 104.1 MHz
Format Adult Hits
Audience share 3.4, #9 (Fa'07, R&R[1])
ERP 3,300 watts
HAAT 274.0 meters
Class B1
Facility ID 7049
Transmitter Coordinates 34°44′30.00″N 120°26′45.00″W / 34.7416667, -120.4458333
Former callsigns KLPC-FM (1979-1984)
KXCC-FM (1984-1986)
Affiliations Westwood One
Owner Agm-Santa Maria, Lp

KBOX-AM (1480 AM) was the first all-country music, 24-hour radio station in the Dallas metropolitan area of Texas.[citation needed]

Contents

[edit] Station history

Group One Broadcasting of Texas acquired KBOX from Balaban Broadcasting in 1967 for $2 million dollars. KPCN-730 AM was the first country station in the area, having started in 1962, but broadcasted during the daytime only. KBOX quickly became the ratings leader for country music in Dallas. In its first ratings book, they moved from a 10.0 share Q3 1966 to a 12.1 share in Q1 1967.

KBOX-AM had six years of solid ratings, posting a high of 14.4 in the Q3 1967 book. In 1972, WBAP-AM began giving them stiff competition as a country-formatted 50 kilowatt powerhouse. WBAP gained listeners from KBOX.

In the year 1973, the Arbitron markets for Dallas and Fort Worth were combined into one book, to reflect the merging of the two cities into one metropolitan area. KBOX like other smaller stations were hurt by this redefinition. Some like KBOX did not even appear in the new ratings book. WBAP-AM became the clear country winner at that point, as KBOX barely reached the Ft. Worth half of the newly defined market.

In 1976, Group One applied for a nighttime power increase from 500 watts to 1 kilowatt. The Federal Communications Commission approved it. This gave them a less marginal signal, which is probably what allowed them to struggle into the 1980s providing a decidedly more local service to the Dallas area. But by 1980, FM radio was growing in dominance and their ability to compete with a music format was waning.

On November 14, 1982, the KBOX call letters were dropped by Group One. KBOX became KMEZ and switched from its country format to a simulcast of the easy listening format of sister station KMEZ-FM.

[edit] Trivia

During its Top 40 heyday under Balaban Broadcasting in the late 1950s, the station employed legendary disc jockey Dan Ingram, who honed his skills there as its "morning mayor" before moving on to WIL St. Louis - and later - AM rock powerhouse WABC 770 AM in New York.

[edit] Current status

Today, 1480 AM is occupied by KNIT-AM, A James Crystal Radio property which runs ESPN Deportes Radio programming.

[edit] References

  1. ^ "Santa Maria-Lompoc Market Ratings", Radio and Records. 

[edit] External links