Hello!
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| Hello! | |
|---|---|
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| Categories | Celebrity |
| Frequency | Weekly |
| First issue | 1988 |
| Company | Hello Ltd (Spain) |
| Country | United Kingdom |
| Website | www.hellomagazine.com |
Hello! is a weekly magazine specialising in celebrity news and gossip, published in Britain. Hello! sells editions in Britain, Republic of Ireland, India, UAE, Spain, Mexico, Turkey, Russia, Thailand, Greece, Canada, and since 2007 Serbia.
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[edit] History
Owned by Spanish publisher Eduardo Sanchez Junco, Hello! was first published in 1988 and is a spin-off of the Spanish magazine ¡Hola!. Between 1998 and 2004 there was also a French version, Ohla !.
Although upmarket and away from the real-life formats of the traditional weekly and supermarket checkout ladies magazine, media critics laughed at Hello!'s fawning interviews with minor European royals and celebrities. But the highly targeted format quickly built a readership of 2 million copies per issue.
A Mexican edition of ¡Hola! started in 2006; prior to that date, Spanish editions were sold with a Mexican cover price in Pesos printed on its cover.
[edit] Content
The weekly content of Hello! is fairly fixed, but the focus shifts as the Celebdaq-style rating of the various celebrities rises and falls:
- "Diary of the Week" - photographic coverage of high society and celebrity events
- "Panorama" - an image-based review of current world events
- "Inside Story" - provides an insight into * "Cookery and Travel" sections - focused expansions of the "Fashion and Lifestyle" section
[edit] Competition
OK! magazine launched in 1990, and went weekly in 1996. Very similar to Hello! even down to its use of an exclamation mark, it focused in traditional Richard Desmond entry mode by going slightly more down market than Hello! It now outsells Hello! by five to three per edition. [1]
Not long after OK! went weekly, the first of a new raft of celebrity magazines aimed at more mass-market readership than both Hello! and OK!, hit the newsstands. Now was launched in 1997, joined by Heat in 1999 and then Closer in 2002. OK! is now edited by Alex Padmore, the weekly horoscope reader.
Today, Hello! and rival OK! often try to out-scoop each other, by buying up exclusive rights to celebrity weddings and interviews - driving up the price of such events to allow certain celebrities to do little else but live their lives through this celebrity-driven media.
[edit] Litigation
- 2003 - Catherine Zeta Jones and Michael Douglas sued Hello! for publishing unauthorised photographs of their wedding. Rival magazine OK! had an exclusive contract for pictures of the wedding, and also sued Hello! In November 2003, OK! was awarded £1,033,156 in damages, and Jones and Douglas received £14,600.
- 2006 - Hello!, which secured the British rights to the first images of Brad Pitt and Angelina Jolie's newborn daughter, launched legal action with People against two websites that printed a leaked exclusive shot of the couple with their new baby daughter. The leaked photo, which contains Hello! magazine's logo, shows a headline which reads: "The biggest exclusive of the year. Angelina and Brad with their new Baby Shiloh Nouvel." People magazine reportedly paying more than $4 million USD to secure the American rights. [2]
[edit] Reader trivia
Hello! provides specific and extra-ordinary details about its readership, including:
- 82% are women[citation needed]
- Hello! readers are 71% more likely than the average female to choose a car mainly on looks{{Fact|date=May 2lic drink.[citation needed]
- Only 4% of Hello! readers buy tomatoes, as of February 2003.[citation needed]
- Hello! readers are also 64% more likely to vote for an electoral candidate based on his or her hairstyle rather than policies.[citation needed]
