Frosted Flakes
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Frosted Flakes or Zucaritas (North American countries) or Frosties (UK, Commonwealth of Nations and EU countries) is a cereal similar to Corn Flakes from Kellogg's, but coated with frosted sugar.
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[edit] Names
The term "Frosted Flakes" can be used by any company making a similar product. However, the term "Frosties" is a registered trademark and so cannot be used by others, and it goes under many different names in other countries.
[edit] Tony the Tiger
Tony the Tiger has been the mascot of Frosted Flakes since the cereal was first introduced in 1952 as Sugar Frosted Flakes. The word "sugar" was dropped from the product in the 1970s.[citation needed] Tony is known for uttering the cereal's slogan: "They're Great!". Tony the Tiger was originally voiced by Thurl Ravenscroft, who continued to provide his voice until his death in 2005. The character is currently voiced by the former professional wrestling play-by-play announcer, Lee Marshall. In 1997, seven-time USA barefoot water skiing champion Zenon Bilas played Tony the Tiger in a Frosted Flakes TV commercial.
[edit] Kelloggs Frosted Flakes products
In 2003, Kellogg's launched Cinnamon Krunchers. The slogan was "They're Great 'Till They're Gone."
[edit] Sugar reduction
In 2004, Kellogg's introduced a recipe containing a third less sugar.
[edit] Gold version
In 2008, Kellogg's introduced Frosted Flakes Gold.
[edit] Taglines
This cereal has had numerous taglines, but the classic, "They're great!" has always been used along with the others.
- They're more than good, They're great!
- They're gonna taste great!
- Bring out the tiger in you! (1980s)
- The taste adults have grown to love. (1980s - 1990s)
- Earn your stripes!
- Never let the tiger catch you!
- Put a tiger on your team!
[edit] The Frosties Kid
The Frosties Kid was an internet meme during the spring and summer of 2006.
The Frosties Kid advertisement was aired on British and Irish domestic television stations in spring 2006. Rumours in internet Blogs and Forums that the actor had committed suicide were soon noted by Snopes when they investigated this meme[1]. In June 2006 it was announced on Radio 1 that Frosties Kid was alive and well, living in South Africa[2].
[edit] 1960s jingle
- Tony the Tiger says -
- Frosted Flakes are GREAT!
- Kellogg's
- Sugar Frosted Flakes
- Get on the beam
- Put a tiger on your team
- Eat Kellogg's
- Sugar Frosted Flakes
- It's a great way
- To sweeten up the day
- A beautiful bowl
- To get lost in
- Great golden flakes
- Of corn
- With a glittering
- Sugar frostin'
- Get on the beam
- Put a tiger on your team
- Eat Kellogg's
- Sugar Frosted Flakes
[edit] Sponsorship
- Kellogg's was a major sponsor of Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are considered classics and are available on the DVD release of the series' first season.
- Frosted Flakes has been the primary sponsor of the NASCAR Sprint Cup Series #5 Hendrick Motorsports Chevrolet since 2000. Starting in the 2007 season, Kellogg's Frosted Flakes began splitting sponsorship part time with CARQUEST Auto Parts.
[edit] See also
- Flutie Flakes, a brand of frosted flakes named in honor of and managed by Doug Flutie
[edit] References
- ^ Frosties Kid Suicide. Snopes. Retrieved on 24 June 2007.
- ^ Unofficial Mills - A statement from Frosties regarding Frosties Kid.
