Fashion Street

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Fashion Street
Fashion Street

Fashion Street refers to a cluster of about 130 to 140 clothing shops on MG Road in South Mumbai, India. Readymade garments are one of Mumbai's chief exports, so the same clothes sold at leading US and European retail stores can be purchased on Fashion Street for a fraction of their price abroad. Furthermore, many proprietors haggle. Here lies the fashion solution for Mumbai's poor and elite alike. Amid the colors, figures being quoted in the bargaining process, yelling kids, weary moms, hep aunties and trendy college kids - always full of ideas but short of money, you might bag yourself a good deal here. And all these shops are not illegal, all these hawkers are licensed to have permission to sell within a 1 x1.5 meter area. The trick to getting a good bargain is quoting half the price the shopkeeper states. If you don't like the deal you're getting, stop haggling, move on. Shopkeepers usually call you back with a better price, and incase they don't you'll surely like something in the next shop.

Besides clothing, there are also several shoe and jewelry shops.

It is a very popular area with college students and teenagers, and, since Fashion Street is little known to those outside of Mumbai, tourists only rarely venture there. Bollywood celebrities are also known to patronize Fashion Street.