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The Eurovision Song Contest 2007 was the 52nd edition of the Eurovision Song Contest. It was won by Serbia and was held at the Hartwall Areena in Helsinki, Finland from 10 May (semi-final) to 12 May (final). The hosting broadcaster of the contest was YLE. Finland earned the right to host the event thanks to the heavy metal band Lordi winning the Eurovision Song Contest 2006 as Finland's representatives. It meant that the Eurovision Song Contest 2007 was to be staged in Finland for the first time. The hosts were popular Finnish television personality Jaana Pelkonen and Finnish musician, stage performer and actor Mikko Leppilampi, with Krisse Salminen in the green room. The European Broadcasting Union and YLE announced that the theme for the 2007 contest would be “True Fantasy”, which embraced Finland and Finnishness in terms of the polarities associated with the country. The design agency “Dog Design” was responsible for the design of the visual theme of the contest which incorporated vibrant kaleidoscopic patterns formed from various symbols including exclamation marks and the letter "F". On 20 February 2007 a reworked official website for the contest was launched marking the first public exhibition of this year's theme.