Dia (supermarket chain)

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Dia is an international hard-discount supermarket chain of Spanish origin, which is part of the Carrefour Group.

Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal.

The chain is stocked with European brand name products and Dia brand products. The chain also sells small appliances.

The Dia chain was created in Spain in 1979, and in 2004 it has more than 4,450 stores, 33 warehouses of distribution and more than 32,600 employees, with an invoicing of 6,459 million euros. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale.

Dia has undertaken an ambitious plan of international expansion with standard Dia stores in Argentina, Brazil, Spain, Greece and Turkey, in Portugal with "Minipreço" stores and in France with "Erteco" standard. In 2003 Dia opened stores in the People's Republic of China, where the number of openings in a year reached 300 stores. The provided philosophy by Dia is adapt each store to the needs of the local population.

In Spain, Dia controls 2,566 stores as of 2004 with 3,220 million euros in annual sales. Most of investment by Dia are in property but also it uses a formula of tax exemption in a proportion of 70/30.