CW Now

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CW Now
Logo of CW Now
Format	Newsmagazine
Starring	J Boogie Tanika Ray
Country of origin	United States
No. of seasons	1
No. of episodes	23
Production
Running time	30 minutes
Broadcast
Original channel	The CW
Original run	September 23, 2007 – February 24, 2008
External links
IMDb profile
TV.com summary

CW Now was a news magazine series which premiered on The CW on September 23, 2007. It is a brand extension of the syndicated Telepictures news magazine Extra, and features anchors and correspondents from that show. The program is devoted to topics of interest to young adults (the audience targeted by the network), including entertainment and technology.

During the upfronts, Dawn Ostroff announced a new marketing strategy for this show using what she calls, "cwickies" (pronounced quickies), which is used in this program to replace the traditional network advertisements. Tanika Ray mentions that CW Now is a 30-minute commercial-free program.^[1] Nonetheless, as comedian Lewis Black pointed out on The Daily Show on September 26, 2007, the frequent mention of Wal-Mart shows that it is the program's de facto sponsor.

The show is produced by Telepictures and Warner Horizon Television.

On the January 20, 2008 episode, CW Now received a 0.2/0 in the 18-49 demo. The zero share is a record low for the network. Surprisingly a repeat of Aliens in America (which followed CW Now) received even lower ratings with only a 0.1/0 in the 18-49 demo. CW Now actually beat another record low, on February 3, 2008. The episode received a 0.1/0 in the 18-49 demo, a 0.3/0 in the households, and only 349,000 viewers. However, the episode was against Super Bowl XLII.

On February 8, 2008, The CW announced that CW Now would be going on hiatus. However on February 13, 2008, The CW announced that CW Now would be cancelled after the February 24, 2008 episode.^[2] The show was replaced with encores of America's Next Top Model.^[3]

1 U.S. Nielsen ratings
- 1.1 Weekly ratings
- 1.2 Seasonal Ratings
2 References
3 External links

[edit] U.S. Nielsen ratings

[edit] Weekly ratings

All rating information is from Your Entertainment Now unless otherwise sourced.

#	Air Date	Rating	Share	18-49 (Rating/Share)	Viewers
1	September 23, 2007	0.7	1	0.3/1	1.01 million
2	September 30, 2007	0.6	1	0.3/1	780,000
3	October 7, 2007	0.7	1	0.4/1	852,000
4	October 14, 2007	0.5	1	0.2/1	663,000
5	October 21, 2007	0.6	1	0.4/1	892,000
6	October 28, 2007	0.6	1	0.3/1	735,000
7	November 4, 2007	0.6	1	0.3/1	718,000
8	November 11, 2007	0.8	1	0.4/1	1.08 million
9	November 18, 2007	0.7	1	0.3/1	906,000
10	November 25, 2007	0.6	1	0.3/1	815,000
11	December 2, 2007	0.7	1	0.3/1	958,000
12	December 9, 2007	0.6	1	0.3/1	802,000
13	December 16, 2007	0.7	1	0.4/1	1.06 million
14	December 23, 2007	0.6	1	0.3/1	787,000
15	December 30, 2007	0.6	1	0.3/1	735,000
16	January 6, 2008	0.5	1	0.2/1	645,000
17	January 13, 2008	0.5	1	0.2/1	652,000
18	January 20, 2008	0.4	1	0.2/0	521,000
19	January 27, 2008	0.5	1	0.3/1	765,000
20*	February 3, 2008	0.3	0	0.1/0	349,000*
21	February 10, 2008	0.5	1	0.2/1	650,000
22	February 17, 2008	0.5	1	0.3/1	673,000
23	February 24, 2008	0.5	1	0.3/1	634,000

Episode 20 aired against Super Bowl XLII.
Episode 23 aired against the 80th Academy Awards or red carpet coverage of the arrivals, depending on location.