Talk:Broadcasters' Audience Research Board

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[edit] Validity of research

I would like to see, in this article, some commentary on the validity of the box. My guess is that poorer families use the box, and therefore there is a sample bias. Additionaly, how good are these families at keeping exact track of who is watching when? What kind of information is collected about the families that use the box? Does "families" mean that elderly people and young live-alone people are not represented? --82.152.178.100 (talk) 15:30, 8 June 2008 (UTC)