Bossini

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Bossini (Chinese: 堡獅龍, SEHK: 592) is a clothing company that specializes in casual clothing. All of their stores are located in Asia, including Hong Kong and Singapore. Their motto is "Colour Our World," and the company is known for its inexpensive clothing. Despite being marketed exclusively in Asia, their advertising exclusively features models with European ancestry, with the exception of the appearance of some local celebrities such as Andy Lau.

Bossini International Holdings Limited listed on the Hong Kong Stock Exchange and its subsidiaries ("Bossini") is a leading apparel brand owner, retailer and franchiser in the region.

Headquartered in Hong Kong, Bossini launched its first retail outlet in 1987. Over the past two decades, it rapidly established an extensive international operating platform and distribution network and successfully expanded its business to about 18 countries around the globe, with its four core markets of Hong Kong, Mainland China, Taiwan and Singapore. Currently, Bossini's apparel brands include its premier "bossini" label, a widely recognized casual wear brand and "sparkle", a younger brand catering only for the Mainland China market at present.

The company mission is to create incremental value for the brand every day in every way. Renowned for its comfortable, easy to mix-and-match, colourful and energetic style, Bossini offers a full range of good value for money casual wear apparel products, including ladies', men's and kids' wear, which are designed to fit customer needs.

In India, Bossini has its retail outlet at Cinemax, Andheri, Mumbai and at M Block market GK 1, New Delhi.

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