Audi RSQ

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Audi RSQ
The Audi RSQ
Manufacturer Audi AG
Parent company Volkswagen Group
Class Concept car, movie product placement
Body style(s) 2-door coupé,
glass fibre construction
Engine(s) mid-engine design
Designer Martin Ertl,
Head of Audi Design Management[1]

The Audi RSQ is a mid-engined concept car developed by Audi AG for use as a product placement in the 2004 sci-fi movie - I, Robot. It is meant to depict a technologically advanced automobile in the Chicago cityscape from the year 2035.

This sports coupé is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that despite its extreme character, the car still had to be recognised by the audience as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille", the company's trademark overlapping four rings, and the Multi Media Interface (MMI) driver-to-car control system.[1]

The RSQ also includes special features suggested by movie director Alex Proyas.[2] It utilizes spheres instead of wheels, and its two reverse butterfly doors are hinged to the B-posts of the body.[1]

Although this kind of collaboration was a first for Audi, a similar project was developed by Lexus for use in the 2002 film Minority Report. [3]

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[edit] References

Wikimedia Commons has media related to:
  1. ^ a b c The Making of the Audi RSQ for the Epic Movie Event "I, ROBOT". Press release. Audi (2004-04-07). Retrieved on 2007-12-30.
  2. ^ Automobiles and their placement in movies: Good for the image? news. Brand Dossier. domain-b.com (2007-12-28). Retrieved on 2007-12-30.
  3. ^ I, Robot: U, Audi. IGN Cars. IGN Entertainment (2004-07-09). Retrieved on 2007-12-30.

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