Alyssa LaRoche

From Wikipedia, the free encyclopedia

Alyssa LaRoche
Born December 5, 1979
Manchester, New Hampshire
Occupation Entrepreneur, Machinimaker, Fashion designer, Journalist, Scenographer, Author
Website
Aimee Weber Studio Inc.

Alyssa LaRoche (born 1979, Manchester, New Hampshire) is the owner of Aimee Weber Studio Inc., and the person in control of the Second Life Resident Aimee Weber, for which her company is named for. LaRoche is a graduate of Columbia University with a degree in English and a minor in Computer Science.[citation needed]

Contents

[edit] Activities as Aimee Weber

Aimee Weber, LaRoche's Second Life avatar, taken at an event held by IBM to celebrate the completion of their Second Life regions
Aimee Weber, LaRoche's Second Life avatar, taken at an event held by IBM to celebrate the completion of their Second Life regions

Aside from her activities in Second Life, LaRoche's 3D design experience includes Bryce 3D and Maya.[1]

  • LaRoche joined Second Life on January 30, 2004[2]
  • Under the name Aimee Weber, LaRoche has guest-hosted, and been interviewed on the Second Life-centric podcast SecondCast.[3]
  • LaRoche also owns and manages the Second Life island 'Midnight City'.[citation needed]
  • LaRoche produced what has been referred to as the first use of Machinima for educational use[4] when she produced a virtual tour of the solar system.[5][4]
  • LaRoche was the lead author on "Creating Your World: The Official Guide to Advancted Content Creation for Second Life"[6]
  • In November 2007, LaRoche was granted a trademark to "Aimee Weber"[7]

[edit] *PREEN*

*PREEN* the name is actually intended to denote an emoticon. Somebody would say "You look very nice today, Aimee" and i would say "*PREEN*", so it was a logical name for my store

—Interview with SignpostMarv Martin

Prior to forming her company, LaRoche created the in-world fashion brand *PREEN*,[citation needed] described as a "punk ballerina" style. *PREEN* consists of 5 virtual locations with no physical stores currently, although LaRoche has stated that she would love to sell Aimee Weber branded clothing "as a novelty".

[edit] Stores

  • Hawthorn
  • Midnight City
  • Aqua
  • Dublin
  • Amsterdam

*PREEN*'s advertising has a focus on humor, featuring posters around the themes of "*PREEN* Girls Steal" and "*PREEN* Girls Poop"- the latter featuring LaRoche's avatar "Aimee Weber" seated on a toilet.

[edit] Second Life Relay For Life 2006

  • LaRoche was the project manager for building Second Life Relay For Life 2006 (SLRFL '06)
  • The construction team consisted of roughly 35 Residents.[citation needed]
  • Construction started in April 2006.[citation needed]
  • Consisting of 12 regions, SLRFL '06 was the largest centralized project in the history of Second Life.[citation needed]

[edit] Aimee Weber Studio Inc.

Incorporated in September 2006[citation needed], Aimee Weber Studio Inc. has a team of 5 permanent staff members, all of whom are Second Life Residents:[1]

  • Aimee Weber - President
  • Alpha Fluffball - Business Services
  • Catherine Omega - Technical Services
  • Toxius Stephanopolis - Avatar Specialist
  • Kiari LaFay - Animation Specialist

[edit] Clients

Aimee Weber Studio Inc. has provided services for several real-world business, including National Oceanic and Atmospheric Administration[8], United Nations[9], American Cancer Society[10], American Apparel[11], Warner Bros.[12], NBC[13] and Save the Children.[14]

[edit] See also

[edit] External links

[edit] References

  1. ^ a b Aimee Weber Studio Inc.- The Team. Aimee Weber Studio Inc.. Retrieved on 2007-01-07.
  2. ^ Aimee Weber. Linden Lab. Retrieved on 2008-01-13.
  3. ^ SecondCast- Archive for 'Aimee Weber' Category. SecondCast (October 8, 2006). Retrieved on 2007-01-07.
  4. ^ a b Au, Wagner James (March 10, 2006). Her Worlds, Her Imagination. New World Notes. Retrieved on 2007-01-07.
  5. ^ Aimee Weber's Tour of the Solar System. Aimee Weber Studio Inc.. Retrieved on 2007-01-07.
  6. ^ Creating Your World: The Official Guide to Advancted Content Creation for Second Life. Amazon.com. Retrieved on 2008-01-13.
  7. ^ Latest Status Info. United States Patent and Trademark Office. Retrieved on 2008-01-13.
  8. ^ Aimee Weber Studio Inc. - Portfolio - NOAA. Aimee Weber Studio Inc.. Retrieved on 2007-01-07.
  9. ^ Aimee Weber Studio Inc. - Portfolio - Stand Up Against Poverty. Aimee Weber Studio Inc.. Retrieved on 2007-01-07.
  10. ^ Aimee Weber Studio Inc. - Portfilio - SL Relay for Life. Aimee Weber Studio Inc.. Retrieved on 2007-01-07.
  11. ^ Aimee Weber Studio Inc. - Portfolio - American Apparel. Aimee Weber Studio Inc.. Retrieved on 2007-01-07.
  12. ^ Aimee Weber Studio Inc. - Portfolio - Regina Spektor Audio Kiosk. Aimee Weber Studio Inc.. Retrieved on 2007-01-07.
  13. ^ King, Rita J. (November 29, 2006). Breaking News: NBC to Make Virtual Debut in Second Life Tonight!. The Huffington Post. Retrieved on 2007-01-07.
  14. ^ Bridger, Steve (December 5, 2006). Save the Children offers yak a Second Life. Not-for-profit 2.0. Retrieved on 2007-01-07.