Yolato

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Yolato
Type Private
Founded Edgewater, NJ
Headquarters Edgewater, NJ, USA
Manhattan, NY, USA
Key people Reggie "Bear" Kim, Mascot
Industry Restaurants
Products Frozen Yogurt
Gelato
Crepes
Sorbet
Website Yolato.com

Yolato is an upscale franchise of frozen dessert restaurants headquartered in Edgewater, New Jersey. There are currently 5 stores, mostly located in New York City.

A frequent customer enjoys his Blackberry Yolato with Tradition Korean Rice Cake
A frequent customer enjoys his Blackberry Yolato with Tradition Korean Rice Cake

The frozen yogurt store based out of Edgewater competes in the tri-state area against other frozen yogurt specialty stores such as Red Mango and Pinkberry.[1]

Contents

[edit] Menu

Medium-sized Blackberry flavored frozen dessert with strawberries and traditional Korean rice cake
Medium-sized Blackberry flavored frozen dessert with strawberries and traditional Korean rice cake

Yolato's menu consists of Original, Green Tea and Blackberry flavored frozen yogurt style desserts, in two sizes. New flavors are constantly being tested and added, "forest-berry" being a recent example. Other products offered include gelato, sorbets, and crepes. Fruit toppings, cut fresh on-site, include: strawberry, raspberry, blueberry, blackberry, banana, kiwi, mango, and pineapple. There are also a variety of dry toppings to choose from, including: almonds, carob chips, chestnuts (new topping), chocolate chips, Cocoa Pebbles, Fruity Pebbles, coconut, mochi (rice cakes), yogurt chips, cookies 'n cream, granola, and Cap'n Crunch.

[edit] Nutrition facts

A single serving of Yolato "Original Frozen Yogurt" is 120g. [2] Yolato's Original Frozen Yogurt is fat-free. The addition of toppings adds calories, sugar, and fat.

[edit] Competitors

Yolato has had to compete with the recent influx of competitors from the west coast and internationally. Key competitors include Pinkberry, Kiwiberri, Berri Good, Yogurberry, and Red Mango USA. This emergence of competition is fueled in part by companies such as Cielo corporation who manufactures and distributes yogurt powder to businesses aspiring to be the next pinkberry.[3]

[edit] References

  1. ^ "The Legions of Frozen Yogurt Push East", New York Times, 2008-02-27. Retrieved on 2008-05-09. 
  2. ^ [1]
  3. ^ Steinhauer, Jennifer. "Heated Competition, Steaming Neighbors. This Is Frozen Yogurt?", New York Times, 2007-02-21. Retrieved on 2007-03-29. 

[edit] External links