WSDS
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| WSDS | |
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| City of license | Salem Township, Michigan |
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| Broadcast area | [1] (Daytime) [2] (Nighttime) |
| Branding | La Explosiva |
| Slogan | ¡La que se escribe con Rojo! |
| Frequency | 1480 (kHz) |
| First air date | 1963 |
| Format | Ethnic, Spanish |
| Power | 750 watts (daytime) 3800 watts (nighttime) |
| Class | B |
| Callsign meaning | We Serve Detroit's Suburbs |
| Former callsigns | WYSI |
| Owner | Birach Broadcasting |
| Website | http://www.wsds1480.com/ |
WSDS is a radio station in Superior Township, Michigan, that broadcasts at 1480 kHz. Known as "La Explosiva," WSDS broadcasts an all-Spanish schedule. The station previously had a country music format until its sale to Birach Broadcasting from Koch Broadcasting.
WSDS began broadcasting around 1963 as WYSI (Ypsilanti), airing a Top 40 format. By 1966, the station had adapted a country music format[1], and later changed to a full-service format, similar to Detroit's WJR or Ann Arbor's WAAM[citation needed]. The WSDS call letters ("We Serve Detroit's Suburbs," a reflection of the station's new strategy of focusing on the western suburbs of Detroit) were adopted in 1968. In 1980, the station switched back to country[citation needed].
Affectionately known as "Suds Country," WSDS continued playing country music until new owners, Birach Broadcasting, changed the format to Spanish in June 2005. Toward the end of its country format, WSDS was playing chiefly classic country music with some rock and roll oldies mixed in and specialty programming in Spanish (the root of the station's current all-Spanish format) and Chinese.
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