Wonderbra Women

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Main article: Wonderbra

"Wonderbra Women" were women who were recruited by the Sara Lee Company in 1994 when they reintroduced the iconic and highly successful Wonderbra push-up, plunge bra to the United States. It was thought that having an international group of exciting women models to act as spokespersons who they called "spokesmodels" would greatly enhance their marketing strategy.

[edit] Wonderbra Spokesmodels