WKRC (AM)

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WKRC
55KRC: The Talk Station
City of license Cincinnati, Ohio
Broadcast area Cincinnati, Ohio
Branding 55KRC The Talk Station
Slogan "The Talk Station"
Frequency 550 kHz
First air date 1922
Format News/Talk
Power 5,000 watts
Class B
Callsign meaning "Knodel Radio Company"
Affiliations Fox News Radio
Premiere Radio Networks
Talk Radio Network
WLWT-TV
Owner Clear Channel Communications
Website www.55krc.com

WKRC (AM) is a radio station based in Cincinnati, Ohio that is owned by Clear Channel Communications and broadcasts at 550 kHz. Broadcasting under the branding of 55KRC, the station is a news/talk outlet featuring a local morning show and national hosts like Laura Ingraham, Rush Limbaugh, Sean Hannity, Neal Boortz, Michael Savage, Mark Levin, and Coast to Coast AM.

In an oddity, Glenn Beck is not heard on WKRC or in the entire Cincinnati area, despite being part of the standard Clear Channel lineup. He had been heard there until WKRC decided instead to capitalize on its Fox News Radio affiliation and carry Tony Snow, who is a Cincinnati native. When Snow left his show in 2006, WKRC held a poll to determine who would replace him in the time slot-- Beck, Ingraham, and Boortz were the choices. Beck finished in last place, and Laura Ingraham was added instead.

Despite the similarities in their call letters, WKRC was not the inspiration behind the television show WKRP in Cincinnati. The show was inspired by Hugh Wilson's, the creator of the series, experiences at WCKY in Cincinnati. Nevertheless, WKRP did acknowledge this similarity at least once, in an episode where WKRP's appearance in a ratings chart turns out to be a misprint for WKRC.

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