From Wikipedia, the free encyclopedia
|
|
This article has been automatically assessed as Stub-Class by WikiProject Biography because it uses a stub template.
- If you agree with the assessment, please remove {{WPBiography}}'s auto=yes parameter from this talk page.
- If you disagree with the assessment, please change it by editing the class parameter of the {{WPBiography}} template, removing {{WPBiography}}'s auto=yes parameter from this talk page, and removing the stub template from the article.
|
Anyone want to try writing this? This guy is at least as important as Karl Rove. He has been doing a lot of pioneering and influential work on language manipulation in political campaigning. For instance, only a tiny minority of people in large, scientific surveys in the U.S. minded that there was an inheritance tax until after Lutz did repeated and minutely examined focus-group testing that produced the phrase "death tax". When this phrase was used in surveys, a majority of those surveyed were opposed to it. George W. Bush's first presidential campaign quickly made opposition to "the death tax" a fairly prominent feature of the campaign.
