User:WideOrbit
From Wikipedia, the free encyclopedia
WideOrbit offers Traffic, Sales and Billing software to the media industry for the management of advertising sales. WideOrbit’s WO Traffic solutions are available worldwide. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Adlabs, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit Products and Services:
WO Traffic- The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools.
WO Sales+- WideOrbit’s fully integrated Sales Proposal and Research solution resides on the same database as WO Traffic, eliminating the need for an interface, and offering a real-time look at inventory and sell out levels. WO Traffic and WO Sales+ bring together Agency, Advertiser, Sales and Programming information along with audience ratings data into a single application. The disparity and maintenance associated with stand-alone systems is eliminated. This exceptional integration provides a truly seamless transition throughout the sales process: initial client request; proposal and negotiation; order and post-buy analysis, all within a single application.
WO Automation- WideOrbit’s complete Master Control Automation system. Integrated with WO Traffic, WO Automation uses a network-centric approach to manage station’s complete on-air presence. From satellite recording to media management to on-air, WO Automation works with frame accuracy 24/7.
WO Promo- Optimizes placement of critical self-promotional inventory. WO Promo accurately and automatically places promos by Nielsen GRP. Promos can be scheduled with hiatus, timing, blacklist and expiration restrictions. WO Promo also tracks break positions, priority levels and targeted reach goals.
Professional Services:
WideOrbit Professional Services helps clients improve their use of WideOrbit software and overall business practices. WideOrbit consultants have all worked in stations, cable networks, and broadcast-group business and data centers.
WideOrbit’s Professional Services include:
• Training for new employees and refresher courses for other employees to ensure they remain up-to-date on the newest system features. Such training can be delivered in-person onsite or remotely via the internet.
• System effectiveness review. This combines ongoing training with an evaluation of station workflow and recommends improvements. The Post Consultation Follow-Up Report provides a training summary by department as well as considerations based on best practices.
• Custom development for special software needs.
• Custom automation work for special automation ends.
Type: Private
Founded: 1999
Headquarters: San Francisco
Other Offices: Seattle, Denver and London, England
