Where's Herb?
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| Where's Herb? | |
|---|---|
| Agency: | JWT |
| Client: | Burger King |
| Year: | 1986 |
| Performer(s): | John Mennick |
Where's Herb? was a television commercial campaign for the fast food chain Burger King in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Burger King burger in his life.[1] The character is commonly referred to as "Herb the nerd."[2][3]
"Herb" was played by actor John Merrick,[4] who would randomly appear at Burger King restaurants nationwide; if a customer spotted Herb at a Burger King, he or she would win a prize.[5]
Burger King spent over $40 million on the Herb advertisements; however, the advertisements were not successful, and are widely cited as a flop.[1][6][7]
The character appeared as a guest timekeeper at WrestleMania 2 at the Nassau Coliseum in 1986.[8][9]
[edit] See also
[edit] References
- ^ a b Business Notes Advertising | TIME
- ^ Hartlaub, Peter (2007-01-26). The 10 worst Super Bowl ads of all time. MSNBC.com. Retrieved on 2007-09-12.
- ^ Carlino, Bill (1990-03-12). Franchisees on BK campaign: has potential but needs work - Burger King Corp. advertising campaign. Nation's Restaurant News. Retrieved on 2007-09-12.
- ^ Hofstede, David (2004). What Were They Thinking? The 100 Dumbest Events in Television History. New York: Back Stage Books, 115. ISBN 0823084418.
- ^ Business Notes Advertising | TIME, Monday, May 12, 1986
- ^ Ten Fast Food Fiascos - Associated Content
- ^ Herb falls flat, but Wendy's breaks another winner - fast food advertising - column
- ^ WrestleMania 2. WWE.com. World Wrestling Entertainment. Retrieved on 2007-09-12.
- ^ WrestleMania II. ProWrestlingHistory.com. Retrieved on 2007-09-13.
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