Warner Premiere
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Warner Premiere is the direct-to-video label of Warner Home Video, itself the home video unit of Warner Bros.
In 2006, Warner Home Video announced they would enter the market of releasing original direct-to-video films, a market that has proven lucrative for studios over the past few years. They announced much of their output would be follow ups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made. The first release under the Warner Premiere banner is the prequel The Dukes of Hazzard: The Beginning. Their second title release was a sequel to the 1999 smash hit horror film House on Haunted Hill, titled Return to House on Haunted Hill.
In addition to live-action output, the label is also used for several direct-to-video animated movies from Warner's corporate sibling DC Comics. The first of these was Superman: Doomsday, with Justice League: The New Frontier next and Batman: Gotham Knight following.
Warner Premiere's latest project is The Clique movie, based on the best selling tween novels by Lisi Harrison. To find the two lead roles, they have put a contest on a website Sugarloot, where young girls have been uploading audition videos.
A sub-label of Warner Premiere is Raw Feed, which releases horror/thriller films.
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