ViTrue, Inc.
From Wikipedia, the free encyclopedia
ViTrue Inc. was founded in Atlanta in May 2006 by former Tandberg Television President, Reggie Bradford with venture capital from General Catalyst partners[1]. ViTrue has since taken funding from Turner Broadcasting, Comcast, and angel investor, Ron Conway. ViTrue provides technology for, and hosts user-generated (UG) video in the form of contests and video community sites meant to promote “brand engagement.” [2]
ViTrue acquired Sharkle in May of 2006.[3]
ViTrue hired Scott Swanson in September of 2006.[4]
[edit] References
- ^ Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches ViTrue, Inc.: World’s First User Created Advertising Platform May 8, 2006
- ^ ViTrue: User Generated Ad Video Gets New Investors TechCrunch, November, 27, 2006.
- ^ User-Created Ad Technology Developer Vitrue Raises $2.2 MillionDigital Media Wire, May 8, 2006.
- ^ ViTrue Adds Online Advertising Veteran, Scott Swanson, to Management Team RedOrbit Breaking News, September 5, 2006.
[edit] External links
- ViTrue
- Sharkle
- ViTrue Chips Away With Online Video CommunityWebPro News, March 2, 2007.
- VH1 Launches UGC Push Online Media Daily, Feb 2, 2007.
- Marketers Tap Into User-Generated Ads, Plan To Take Them Offline, Media Daily News, May 8, 2006.
