Viad Tower
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| Viad Tower | |
 Looking up at Viad Tower |
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| Information | |
|---|---|
| Location | Midtown Phoenix Phoenix |
| Status | completed |
| Constructed | 1991 |
| Height | |
| Roof | 374 feet (114 meters) |
| Technical details | |
| Floor count | 24 |
| Companies | |
| Architect | HKS, Inc. |
The Viad Tower is a highrise in Midtown Phoenix, Arizona also known as the Viad Corporate Center and formerly the Dial Tower. The tower was constructed in 1991 for the Dial company, which is why the building resembles a Dial soap bar. It rises 374 feet (114 meters), topping out at 24 floors.
It was designed in the modern style by HKS, Inc. Originally, the tower was supposed to have a twin, rotated 90 degrees from the current tower, but due to the Savings and Loan Crisis of the 1980's and 90's, the tower was dropped. Today, the Viad Tower stands as Phoenix's most prominent skyscrapers, being located next door to the Phoenix Art Museum, its large landscaped public park featuring many statues and fountians, and its visible location on Central Avenue between Downtown Phoenix and Midtown Phoenix. After its completion in 1991, the Viad Tower was the last major skyscraper to be constructed in Midtown.
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