TV6 (Sweden)

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TV6
Launched May 9, 2006
Owned by Viasat
Audience share 5,0% (May '07, MMS)
Country Flag of the United Kingdom United Kingdom
Broadcast area Flag of Sweden Sweden
Replaced ZTV (on cable networks)
Website http://www.tv6.se/
Availability
Digital terrestrial Channel 6 (free-to-air)
Satellite
Viasat Channel 6
Cable
Com Hem Analogue
Channel 6
Canal Digital
Tele2Vision

TV6 is an entertainment television channel broadcasting to Sweden. It is owned by Modern Times Group.

The channel has origins in the youth channel ZTV that started broadcasting in the early 1990s. In 2004, MTG started repositioning the channel by introducing sports broadcasts and other programming that mainly targeted men.

In February 2006, MTG received a license to broadcast a channel called TV6 in the terrestrial network. This channel would take over virtually all ZTV programming, except the music videos that ZTV showed during the day. TV6 launched in May 2006 and simultaneously replaced ZTV in most cable networks. When ZTV was rebranded as TV6, a new ZTV channel started that only showed music videos.

TV6 focuses on entertainment and occasional but high-profile sports broadcasts (like the UEFA Champions League). Sitcoms, action, science ficiton and reality programmes from the USA are popular fixtures. Its inaugural night of broadcasting set the tone by scheduling a game from the 2006 ice hockey World Championships and the movie Terminator 3.

The channel hosts Stargate SG-1, Stargate Atlantis, Star Trek: The Next Generation, Malcolm in the Middle, The Pretender, The Simpsons, Saturday Night Live, Kingdom Hospital, The Contender, Bullshit!, COPS and Scrubs. It also has a few examples of original programming, including the travel programme Rocky & Drago and the Swedish version of FC Nerds, FC Z.

Sports broadcasts are among the most popular programmes on the channel. At its launch, TV6 took over the coverage of UEFA Champions League and Formula 1. The Champions League final was broadcast on May 17, 2006 and attracted 820,000 viewers, which was the highest viewing share ever recorded for a channel that wasn't one of the five major channels. In December 2007 it was revealed that TV6 would take over the coverage of the Ice Hockey World Championships from TV3 in 2008. The Ice Hockey Championships has been one of the most popular events on TV3 since they started broadcasting it in 1989.[1]

The channel isn't to be confused with another channel with the same name launched by the same company in 1994. It is now known as Viasat Nature/Crime.

TV6 (along with several other Viasat channels) are broadcasted from London in the United Kingdom making them exempt from strict Swedish advertising laws. They did however agree not to advertise alcoholic beverages or broadcast advertising targeting children as part of their terrestrial license.

A Latvian version of the channel, TV6 Latvia, was launched on April 22, 2007. A Hungarian version of the channel, TV6 Hungary was launched on January 28, 2008.

[edit] References

  1. ^ TV6 tar över hockey-VM, Dagens Media, December 27, 2007

[edit] External links

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