User:Trident13/EMMA Awards
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'Ethnic Multicultural Media Academy
Hennet, Spinks and Else was an iron works based in Bridgwater, Somerset
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[edit] EMMA Categories
Lifetime Achievement Legend Award Media Personality of the Year Public figure of the Year Sports Personality of the Year Best Film Production Best Film Actor Best Film Actress Best TV Production Best TV Actor Best TV Actress Best TV News Documentary Best British Music Act Best International Music Act Best World Music Act Best Play/ Theatre Production Best Book/ Novel Best Comedy/ Comedian Journalism Awards
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Mr Bobby Syed founded EMMA in 1997. Bobby realised that as Multi-Cultural as Britain was, it was not portrayed through the media. Through the EMMA Awards, humanitarian media excellence was and still is recognised. Both the EMMA Awards and internet information portal have a “lighthouse” effect and attract great people from all over the world to contribute to the cause named EMMA. Like-minded people, who know that unless this “consumer” attitude is stamped out and the media does not encourage the simple art of living together. The so-called “free” world we continue to fight for will be a thing of the past. He had a dream that he could aid humanity's progression by breaking down the barriers of institutional racism and cultural ignorance. Bobby set about enlisting special visionaries within the media, inviting them to join the EMMA family and “way of life.” Personalities with strength of spirit and character were highlighted; in particular those that withstood the test of time like Mahatma Ghandi, Dr. Martin Luther King Jnr, Bruce Lee and Muhammad Ali. He felt that the lack of hope, contemporary role models, community spirit and core family values were beginning to take their toll on the future generation. He felt these values were fast being replaced by ignorance, racism and anti-social behaviour. EMMA has evolved into a global village with a true philosophy. Your character defines you, nothing else Be proud of who you are Follow your dreams Respect yourself Respect humanity Know that when you help others, you are actually helping yourself Respect the world you live in [1]
The first ever Ethnic Multicultural Media Awards (EMMAs) were held on the 14th May 1998 at the Dorchester Hotel, Park Lane, London, and were hosted by Lisa Aziz (Sky News Presenter) and Darcus Howe (Broadcaster/Journalist). "The message since EMMA 1998 has been clear - fifty years of multicultural Britian has left its indelible mark. This has sparked a cultural revolution, which has transcended race and class within a growing media industry, reflective of theis global dynamism" The awards were set-up as an independent initiative without any hidden commercial or political agendas or direct influence with any active pressure group. We were also very careful to maintain a healthy working relationship with all the political and commercial organisations to encourage inclusiveness, working alongside their distinct interests within this unique ethnic/multicultural market in the UK and beyond. The Awards have maintained their political/commercial independence ever since, after six successful years. The EMMAs are presently regarded as a prestigious statement of fact, outlining the positive contribution made by many individuals and organizations to the most powerful industry in the world (the Media) and has grown successfully since our independent conception in 1997. We were extremely lucky in our anniversary year of 2001 to begin work with the BBC on the EMMAs. We were previously televised as a regional show by Carlton Television in 1999 and 2000 after the Stephen Lawrence enquiry, which had touched each one of us with the distinct reality that institutional racism had existed at all levels of British society. The hard work from the EMMA team and the unconditional support from the many EMMA sponsors/judges have ensured that EMMA has grown into a globally recognised awards ceremony, which at the Grosvenor House Hotel, London had witnessed Lord Richard Attenborough receiving the 2001 Lifetime Achievement Award. After we honoured Nelson Mandela during EMMA 2000 who was gracious in his acceptance during a private visit to London for EMMA. We have recognised and celebrated some of the world’s most prominent multicultural figures with the Emma Lifetime Achievement Award. Prestigious recipients of the award include Muhammad Ali who in 1999 supported our initiative with the following statement, "As in the United States, Britain is lucky to draw from the talents of a community rich in ethnic diversity." More recent Lifetime Achievement awards winners include Ray Charles and Maya Angelou (2002), Stevie Wonder (2003) and Sir Bill Morris (2004). The EMMA's continue to be broadcast both by the BBC as a national awards ceremony and globally through the internet. The birth of the Cultural Diversity Network (CDN) recently has ensured that the original EMMA initiatives, can be embraced by the larger broadcast and film industry as a point of reality for a better multicultural representation and understanding within British society as a whole, through its various global responsibilities. The EMMAs have highlighted the importance of the media industry, by reflecting a unique multicultural perspective, which should not be missed by the media industry as a whole. The creativity that exudes from our diverse communities can no longer be ignored by the people of power within the industry; such as news editors, television commissioners and advertising executives. The message since EMMA 1998 has been clear - fifty years of multicultural Britain has left its indelible mark. This has sparked a cultural revolution, which has transcended race and class within a growing media industry, reflective of this global dynamism. It is the ethnic community who have offered this vital UK/global perspective, which has been debated on countless occasions within our society. Year by year the EMMAs are in the forefront of dismantling the dominant glass ceiling as we move through the twenty first century. The EMMAs were screened on the Internet at www.emma.tv in May each year and Clickwalla provided our website’s online vote system. The award categories were revamped for EMMA 2002 to reflect a more dynamic entertainment and information based awards ceremony. Our aim is to appeal to the younger UK/global ethnic multicultural communities as a source of inspiration. We hope this will result in a more interactive awards ceremony that will help to redefine the depth of global cultural diversity and the standards of professional achievement. We have excluded the following categories from EMMA: Best Publication, Best Radio Station, and Best Cable/Digital Channel. We hope that these adjustments reflect EMMA's desire for globally unifying awards and categories to allow room for greater global participation via the world wide web, as a new and innovative people's medium [2]
EMMA seeks to promote diversity within the media industry by publicly recognising the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the UK as a whole. EMMA believes the individuals from this culturally diverse background should be encouraged to further their careers and be proud of their current work, and endeavours to support this by publicising successes from the multicultural media and emphasising its positive role models. The stars of the EMMA’s ceremony are not just mainstream names, but also include those whose work out of the public eye is invaluable to the continuing success of multicultural media. EMMA also hopes to break down existing tribal and national barriers, and encourage a better mainstream understanding of the UK’s gloriously diverse society, and the importance of its role in the cultural life and media of this country. EMMA’s presence on the international stage has not only meant a real achievement by its nominees, finalists, winners and the public alike, but also a new emphasis placed on the work of the ethnically diverse communities and the creation of positive new role models, regardless of their race, creed or colour [3]
[edit] References
- ^ http://www.emma.tv/awards/background/emma_founder_bobby_syed.aspx
- ^ http://www.emma.tv/awards/background/emma_history.aspx
- ^ http://www.emma.tv/awards/background/company_mission.aspx
