Travel and Tourism Competitiveness Report

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The Travel and Tourism Competitiveness Report was first published in 2007 by the World Economic Forum.[1] The 2007 report covered 124 major and emerging economies. The 2008 report covers 130 countries.[2] The index is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, rather than a measure of a country attractiveness as a tourist destination. The report ranks selected nations according to the Travel and Tourism Competitiveness Index (TTCI), which scores from 1 to 6 the performance of a given country in each specific subindex. The overall index is made of three main subindexes: (1) regulatory framework; (2) business environment and infrastructure; and (3) human, cultural, and natural resources. The Report also includes a specific Country Profile for each of the nations evaluated, with each of the scores received to estimate its TTCI, and complementary information regarding key economic indicators from the World Bank, and country indicators from the World Travel and Tourism Council.

Contents

[edit] Variables

For the 2008 index, each of the three main subindexes is made of the scoring of the following 14 variables, called pillars in the TTC Report. Several changes were introduced in the 2008 TTCI in the definition of the variables as compared to the definitions of the 2007 TTCI. First, the “environmental regulation” pillar was improved with help from the IUCN and the UNWTO, and for the 2008 index was re-named the “environmental sustainability” pillar to “better reflect its components and to capture the increasingly recognized importance of sustainability in the sector’s development.”[3] Second, the original pillar “natural and cultural resources” was divided into two separate subcomponents: “natural resources” and “cultural resources”, thus, allowing to differentiate those countries which do not necessarily have the same strengths or weaknesses in these two different resources. In general, the model was improved with better data and new concepts were introduced.

Pillars by Subindexes
Regulatory framework
Business environment and infrastructure
Human, cultural, and natural resources
Policy rules and regulations Air transport infrastructure Human resources
Environmental sustainability Ground transport infrastructure Affinity for Travel & Tourism
Safety and security Tourism infrastructure Natural resources
Health and hygiene Information and Communications Techn. infrastr. Cultural resources
Prioritization of Travel and Tourism Price competitiveness in T&T industry

[edit] 2008 Ranking by Regions

[edit] Top 20 Countries

  1. Flag of Switzerland Switzerland 5.63
  2. Flag of Austria Austria 5.43
  3. Flag of Germany Germany 5.41
  4. Flag of Australia Australia 5.34
  5. Flag of Spain Spain 5.30
  6. Flag of the United Kingdom United Kingdom 5.28
  7. Flag of the United States United States 5.28
  8. Flag of Sweden Sweden 5.27
  9. Flag of Canada Canada 5.26
  10. Flag of France France 5.23
  1. Flag of Iceland Iceland 5.16
  2. Flag of Finland Finland 5.11
  3. Flag of Denmark Denmark 5.10
  4. Flag of Hong Kong Hong Kong 5.09
  5. Flag of Portugal Portugal 5.09
  6. Flag of Singapore Singapore 5.06
  7. Flag of Norway Norway 5.05
  8. Flag of the Netherlands Netherlands 5.01
  9. Flag of New Zealand New Zealand 4.96
  10. Flag of Luxembourg Luxembourg 4.95

[edit] 2008 Top 10 Ranking by Continent

The number in parenthesis in the continent ranking corresponds to the position in the world's ranking for the overall index.

[edit] Top 10 Africa

  1. Tunisia 4.41 (39)
  2. Mauritius 4.38 (41)
  3. South Africa 4.11 (60)
  4. Egypt 3.96 (66)
  5. Morocco 3.91 (67)
  6. The Gambia 3.67 (84)
  7. Botswana 3.65 (87)
  8. Tanzania 3.65 (88)
  9. Namibia 3.59 (93)
  10. Kenya 3.53 (101)

[edit] Top 10 Americas

  1. Flag of the United States United States 5.28 (7)
  2. Flag of Canada Canada 5.26 (9)
  3. Barbados 4.77 (29)
  4. Costa Rica 4.35 (44)
  5. Puerto Rico 4.34 (46)
  6. Brazil 4.29 (49)
  7. Panama 4.29 (50)
  8. Chile 4.27 (51)
  9. Mexico 4.18 (55)
  10. Jamaica 4.18 (57)

[edit] Top 10 Asia

  1. Flag of Hong Kong Hong Kong 5.09 (14)
  2. Flag of Singapore Singapore 5.06 (16)
  3. Flag of Japan Japan 4.90 (23)
  4. South Korea 4.68 (31)
  5. Malaysia 4.63 (32)
  6. Israel 4.51 (35)
  7. Qatar 4.44 (37)
  8. United Arab Emirates 4.39 (40)
  9. Thailand 4.37 (42)
  10. Bahrain 4.29 (48)

[edit] Top 10 Europe

  1. Flag of Switzerland Switzerland 5.63 (1)
  2. Flag of Austria Austria 5.43 (2)
  3. Flag of Germany Germany 5.41 (3)
  4. Flag of Spain Spain 5.30 (5)
  5. Flag of the United Kingdom United Kingdom 5.28 (6)
  6. Flag of Sweden Sweden 5.27 (8)
  7. Flag of France France 5.23 (10)
  8. Flag of Iceland Iceland 5.16 (11)
  9. Flag of Finland Finland 5.11 (12)
  10. Flag of Denmark Denmark 5.10 (13)

[edit] Top 2 Oceania

  1. Flag of Australia Australia 5.34 (4)
  2. Flag of New Zealand New Zealand 4.96 (19)

[edit] References

  1. ^ Jennifer Blanke and Thea Chiesa, Editors (2007). The Travel & Tourism Competitiveness Report 2007. World Economic Forum, Geneva, Switzerland. Retrieved on 2007-12-23.
  2. ^ Jennifer Blanke and Thea Chiesa, Editors (2008). Travel & Tourism Competitiveness Report 2008. World Economic Forum, Geneva, Switzerland. Retrieved on 2008-03-06.
  3. ^ Ibid, Executive Summary, pp. xiv
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