Tourism Australia

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Tourism Australia is a statutory authority of the Government of Australia, with responsibility for tourism marketing within Australia and internationally, as well as research and forecasting of domestic and global tourism trends.

The organisation was formed on 1 July 2004, under the Tourism Australia Act 2004, and merging four previous organisations: the Australian Tourism Commission, See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council.

The organisation caused controversy in 2006 when its advertising campaign "So where the bloody hell are you?" gained media attention following a ban in the UK.

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