Top of mind awareness
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Top Of Mind Awareness (TOMA) is a way to measure how well brands rank in the minds of consumers.
Top of Mind Awareness has a big correlation with the market share of a product.
Some businesses do a great job of building name awareness, and those companies tend to have a high TOMA score. However, if a business has done a poor job, or are in some cases complacent about their marketing efforts, they usually show up poorly.
[edit] Sources
- Larson, Charles U. (1989). Persuasion. Reception and Responsibility. Fifth Edition.. Wadsworth Publishing Company. ISBN 0-534-10134-8.
